The state of Saxony didn’t take itself too seriously and started an image campaign with the slogan „So geht Sächsisch“. Emilie Ristevski, Jason Charles Hill and Max Münch – three photographers with many followers on Instagram – explored Saxony and shared their pictures with the hashtag #simplysaxony.
The aesthetic, artistic and mystic imagery of the pictures invites everyone to see Saxony from a new and different perspective. Next to beautiful nature shots, which could easily be used as advertising posters, 182,000 likes and 2,600 comments demonstrate a successful influencer campaign. A great pity though that this campaign is not easier to find on the campaign page „So geht Sächsisch.“
In the past we share our stories after the vacation – today however brands use the stories in advance to attract the attention of future customers.