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November 9, 2017

10 copywriting tips to help you become a writing pro

The good news first: writing good texts and captivating your readers with words can be learned. For many, writing still seems intimidating, especially for those who don’t write regularly or have to do so for professional reasons. But almost anyone can become a writing pro with a little discipline and a willingness to learn. Here come ten ways to give your writing skills the boost they need.

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  1. Have the basics down

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    No one likes to read texts that are overflowing with errors. This starts with an e-mail and ends with a love letter. But if you can’t find your way through the jungle of grammar and vocabulary, here’s a tip for you: At Duden.de, you can run your texts through the online spell checker.

  2. The best writers are at home in bookstores

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    Reading regularly is an easy way to develop your writing skills. Those who broaden their horizons to include challenging literature will usually pay more attention to sentence structure and word choice in their own writing.

  3. Establish a pen friendship

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    Sure, we’re out of the age where scent-soaked love vows or letters to the best friend landed in the mailbox. But maybe there’s someone in your circle of friends or acquaintances who would just as soon improve their writing skills. And writing and receiving letters is much nicer anyway.

  4. Visit workshops

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    If you’re looking for advice from writing professionals, you can of course attend seminars or workshops specially designed for this purpose. Adult education centers also offer courses to boost your writing talent.

  5. A rough sketch at the beginning is already enough

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    Nothing is scarier than the blinking cursor on a blank white page. A rough outline outlining the individual sections of the text with bullet points is quite sufficient at the beginning.

  6. Find a good proofreader

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    Thinking your own texts are great – all well and good. But constructive feedback from an experienced editor is hugely important. Allowing someone to read your work can be difficult for you personally, especially when you’re just starting out. Still, any criticism is worth its weight in gold.

  7. Get rid of unnecessary words

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    To give their texts more expression, many writers make the mistake at the beginning of writing too complex sentences with too many filler words. Nobody likes nested sentences and three adjectives per noun: So, kill your darlings and get rid of superfluous words.

  8. Analyze the idols

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    If you regularly read certain blogs or websites because you like the material and particularly like the writing style, you can take a closer look at them. Sentences and phrases that are particularly well liked can be marked. Perhaps there are techniques in the preferred reading material that can be applied to one’s own work.

  9. Introduce writing habits

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    You don’t learn to cook by reading recipe books, but by putting yourself in the kitchen. So, set a fixed day and time frame, turn off your cell phone and let’s go!

  10. Be patient

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    No master has fallen from the sky, but with a little practice and patience, even writing gets better every time. If you look back on your work at regular intervals, you will notice improvements and nothing gives you better incentive to keep going.

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Stefanie Möser
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Mit Leidenschaft für Geschichten und Menschen begeistert Steffi KundInnen und Mitarbeitende gleichermaßen. Eine Prise Gelassenheit und viel Humor – das perfekte Mashup für die beste Team-Power.
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