Posts By Charlotte Hermel, Author at Mashup Communications - PR Agency - Brand Storytelling Consulting - Berlin

Storytelling Close-Up IKEA: Every piece of furniture is a story

June 8, 2022 | Charlotte Hermel

IKEA is not just a Swedish furniture store, but has rather established itself as a brand in the collective memory. The company achieved its cult status thanks to unbeatable low prices, a unique sales concept and the power of storytelling.Read More