Employer branding on LinkedIn? Sounds dull at first, and it usually is. But the business platform is ideal for telling partners, applicants and customers stories about your own company. We explain how.
For successful employer branding, storytelling on job pages can be a great help in finding the right applicants. On their job pages, companies better tell their story, the values, visions, and the people behind it all.
The power of words lies in the associations they evoke – especially metaphors. They awaken feelings, memories and curiosity, and can even influence one’s own thoughts and actions. We took a closer look at what this means for PR, marketing, HR and politics.
Storytelling in E-Commerce – Many onlineshops already bet on it. We have looked at the most exciting stories.