All communication measures for successful social SEO: How the connections from PR, social media and influencer relations ensure high-quality backlinks and thus improve your own search engine ranking.Read More
Employer branding on LinkedIn? Sounds dull at first, and it usually is. But the business platform is ideal for telling partners, applicants and customers stories about your own company. We explain how.Read More
For successful employer branding, storytelling on job pages can be a great help in finding the right applicants. On their job pages, companies better tell their story, the values, visions, and the people behind it all.Read More
The power of words lies in the associations they evoke – especially metaphors. They awaken feelings, memories and curiosity, and can even influence one’s own thoughts and actions. We took a closer look at what this means for PR, marketing, HR and politics.Read More
Storytelling in E-Commerce – Many onlineshops already bet on it. We have looked at the most exciting stories.Read More
US President and successful storyteller – We are inspired by Barack Obama’s stories and have compiled our favorite moments.Read More
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