Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:
Over the years we have received more than 1,000 client inquiries. While 99 percent of these e-mails were quite normal, friendly and respectful, there were also a few gems particularly bizarre or bold. We’ve listed the best-of for you here. Only slightly modified for spelling or anonymization, otherwise in the original wording. Enjoy!
The production schedule differs from the script in that it is about listing the settings and scenes effectively and sensibly. In this way, a frequent change of location can take place in the script. However, the shooting should be planned in such a way that all scenes at one location are filmed in one go.
Many decision-makers ask themselves, how can PR be measured? In this blog post Tommy explains which tools PR professionals should rely on.
Useful tips for companies if they want to be visible in the kununu ranking as an attractive employer in terms of employer branding.
Influencer relations put to the test – a comparison with private and normal relationships and what companys can learn from it.
Knowledge of the company’s values and goals strengthens the identification of employees and the sense of belonging to the company. A brand book helps all those involved to visualize these values and goals.
From the right audience to storytelling charm: Our Mashie Mira reveals how to find the right speaker opportunities for your company.
From Mamma Mia to We Will Rock You – Since the age of sixteen, Walesca Chloé Lauren Frank has jumped from role to role, from identity to identity. But the biggest and most important story took place far away from the spotlight.
What distinguishes a hobby blogger from a successful Influencer? Who wants to earn money with his followers, has some rules to consider.