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Brand Storytelling Archiv | Mashup Communications - PR Agency - Brand Storytelling Consulting - Berlin

Employer Branding in the New Normal: 5 Measures to Remain Competitive

It is not only the shortage of skilled workers that is forcing companies to rethink recruiting. Which meaningful employer branding measures should companies therefore better maintain or take now in the “new normal” in order to remain competitive? Read More

Storytelling Close-Up IKEA: Every piece of furniture is a story

IKEA is not just a Swedish furniture store, but has rather established itself as a brand in the collective memory. The company achieved its cult status thanks to unbeatable low prices, a unique sales concept and the power of storytelling.Read More

Female Employer Branding: 5 key questions for recruiting women

What points do companies need to pay attention to when recruiting future female employees? These 5 questions help to implement female employer branding with storytelling.Read More

Competitors Turning into Allies: Brand Collaborations Storytelling

Especially in times of crisis, companies are increasingly joining forces to form brand collaborations in order to stand up for a common cause.Read More

The magic of storytelling in e-commerce: Once upon a time… there was a backpack

Storytelling turns e-commerce into a dating portal – the best customer relationships result from the most beautiful stories. Ideal conditions for daydreams to come true. Read More

Five secrets about copywriting I wish I’d known sooner

PR and Content Marketing would be nothing without the power of words. That’s reason enough to take a closer look at copywriting.Read More

A plea for more B2B content marketing

B2B content marketing often degenerates into a freestyle activity, although it should actually be a duty. Therefore: A plea for more B2B content marketing!Read More

5 steps to a gripping annual report

Tables and diagrams rarely attract attention. How can you still make the annual report exciting? With storytelling!Read More

Financial Storytelling: The Changing Role of the CFO

Financial figures provide the common thread for a narrative that engages shareholders and internal stakeholders alike. This is precisely one of the new tasks of a CFO: financial storytelling.Read More

Social SEO redefined: Improve your search engine ranking

All communication measures for successful social SEO: How the connections from PR, social media and influencer relations ensure high-quality backlinks and thus improve your own search engine ranking.Read More

Perfectly coordinated: Communicating values as a company

Have you defined corporate values and actually lived them in your team? Then talk about them! Carla Gabriel shows how employees can become protagonists, how stories can be told authentically, and how former team members can carry the values out into the world. Read More

How employees and companies can reconcile their values in everyday life

Employees want to reconcile their values with their work. Therefore, companies should respond to the needs and wishes of employees.Read More

Time for Change – Storytelling in Change Management

Change management in companies often triggers resistance. With storytelling, employees can be involved in the process and fears can be removed.Read More

Foundation, Team, Vision – How to find your company values

Every company can and should ask itself what distinguishes its brand from others. An essential idea for this is the values that are defined in an organization. Today, we’ll show you why this is an ongoing process and what role the various stages of your own hero’s journey play in this.Read More

How to crack expert status with Whitepapers

The Whitepaper is an effective format for positioning your own company as an expert. We provide tips for a convincing Whitepaper.Read More