It is not only the shortage of skilled workers that is forcing companies to rethink recruiting. Which meaningful employer branding measures should companies therefore better maintain or take now in the “new normal” in order to remain competitive?
IKEA is not just a Swedish furniture store, but has rather established itself as a brand in the collective memory. The company achieved its cult status thanks to unbeatable low prices, a unique sales concept and the power of storytelling.
What points do companies need to pay attention to when recruiting future female employees? These 5 questions help to implement female employer branding with storytelling.
Especially in times of crisis, companies are increasingly joining forces to form brand collaborations in order to stand up for a common cause.
Storytelling turns e-commerce into a dating portal – the best customer relationships result from the most beautiful stories. Ideal conditions for daydreams to come true.
PR and Content Marketing would be nothing without the power of words. That’s reason enough to take a closer look at copywriting.
Financial figures provide the common thread for a narrative that engages shareholders and internal stakeholders alike. This is precisely one of the new tasks of a CFO: financial storytelling.
Have you defined corporate values and actually lived them in your team? Then talk about them! Carla Gabriel shows how employees can become protagonists, how stories can be told authentically, and how former team members can carry the values out into the world.
Employees want to reconcile their values with their work. Therefore, companies should respond to the needs and wishes of employees.
Change management in companies often triggers resistance. With storytelling, employees can be involved in the process and fears can be removed.
Every company can and should ask itself what distinguishes its brand from others. An essential idea for this is the values that are defined in an organization. Today, we’ll show you why this is an ongoing process and what role the various stages of your own hero’s journey play in this.