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Brand Storytelling Archiv | Mashup Communications - PR Agency - Brand Storytelling Consulting - Berlin

Storytelling in music: hitting the right notes

Music is the language that everyone understands. Which songs, albums and soundtracks are particularly interesting in terms of storytelling?Read More

Storytelling Close-up McDonalds: How a company connects cultures, humans and families

The golden M has always attracted us – whether abroad, after a party, or at rest stops. McDonalds has turned fast food into an emotionalized experience through storytelling. Read More

Storytelling in the Metaverse: What companies need to understand now

The metaverse is taking over the world and can bring users and companies together in a revolutionary way. Find out here why companies should seize this opportunity and how they can convince with storytelling in the metaverse.Read More

Listening to Corporate Stories: Audio Storytelling in Recruiting

The podcast hype has now also arrived in employer branding. In recruiting, audio storytelling can ensure new talent and satisfied employees.Read More

Brand Storytelling in 2022

How is brand storytelling for companies in 2022 different from 2016?Read More

Limelight to Backstage: 4 Levels of CEO Storytelling

Spanx and Airbnb have become legendary brands thanks in part to successful CEO storytelling.Read More

Employer Branding in the New Normal: 5 Measures to Remain Competitive

It is not only the shortage of skilled workers that is forcing companies to rethink recruiting. Which meaningful employer branding measures should companies therefore better maintain or take now in the “new normal” in order to remain competitive? Read More

Storytelling Close-Up IKEA: Every piece of furniture is a story

IKEA is not just a Swedish furniture store, but has rather established itself as a brand in the collective memory. The company achieved its cult status thanks to unbeatable low prices, a unique sales concept and the power of storytelling.Read More

Female Employer Branding: 5 key questions for recruiting women

What points do companies need to pay attention to when recruiting future female employees? These 5 questions help to implement female employer branding with storytelling.Read More

Competitors Turning into Allies: Brand Collaborations Storytelling

Especially in times of crisis, companies are increasingly joining forces to form brand collaborations in order to stand up for a common cause.Read More

The magic of storytelling in e-commerce: Once upon a time… there was a backpack

Storytelling turns e-commerce into a dating portal – the best customer relationships result from the most beautiful stories. Ideal conditions for daydreams to come true. Read More

Five secrets about copywriting I wish I’d known sooner

PR and Content Marketing would be nothing without the power of words. That’s reason enough to take a closer look at copywriting.Read More

A plea for more B2B content marketing

B2B content marketing often degenerates into a freestyle activity, although it should actually be a duty. Therefore: A plea for more B2B content marketing!Read More

5 steps to a gripping annual report

Tables and diagrams rarely attract attention. How can you still make the annual report exciting? With storytelling!Read More

Financial Storytelling: The Changing Role of the CFO

Financial figures provide the common thread for a narrative that engages shareholders and internal stakeholders alike. This is precisely one of the new tasks of a CFO: financial storytelling.Read More