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Brand Building Archives | Mashup Communications - PR Agency - Brand Storytelling Consulting - Berlin

Pressing Forward: Storytelling at Hilti Group

Felix Reichstein is a storyteller at the Hilti Group in Liechtenstein and shows how he uses storytelling to rid the construction industry of dust.Read More

A Home away from home: Storytelling à la Airbnb

Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:Read More

How to Find Your Brand Voice

On social media, millions of companies talk to their customers in one way or another. For brands, this means shaping their mentor archetypes into a unique character and giving them their own voice.Read More

Old vs. New World – Creating Inspiring Brands With Storytelling

How does the habitual world of your heroes look like? How should their new world look like at the end of the journey? Storytelling for brand development along the hero’s journeyRead More

Stone by Stone: LEGOs Hero’s Journey to the Storytelling Olympus

As classic advertising failed, LEGO took on the storytelling approach and thus made its comeback.Read More

Storytelling for Businesses: To Be or Not to Be – Who is the hero?

Many businesses still rely on stressing their strengths when it comes to marketing. As an alternative the powerful tool of Storytelling may be used.Read More