Rational shopping? Wrong! The human brain acts associatively, interpretively and selectively. The Limbic® Map provides a model to explain consumer behavior. Read More
Artificial Intelligence has not only arrived in everyday life. You also meet more and more robots as heroes in Brand Storytelling.Read More
Transmedia Storytelling enables customers to play an active role in campaigns. As protagonists, it’s up to them to give the story a happy ending.Read More
Felix Reichstein is a storyteller at the Hilti Group in Liechtenstein and shows how he uses storytelling to rid the construction industry of dust.Read More
Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:Read More
On social media, millions of companies talk to their customers in one way or another. For brands, this means shaping their mentor archetypes into a unique character and giving them their own voice.Read More
How does the habitual world of your heroes look like? How should their new world look like at the end of the journey? Storytelling for brand development along the hero’s journeyRead More
As classic advertising failed, LEGO took on the storytelling approach and thus made its comeback.Read More
Many businesses still rely on stressing their strengths when it comes to marketing. As an alternative the powerful tool of Storytelling may be used.Read More
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