IKEA is not just a Swedish furniture store, but has rather established itself as a brand in the collective memory. The company achieved its cult status thanks to unbeatable low prices, a unique sales concept and the power of storytelling.Read More
Especially in times of crisis, companies are increasingly joining forces to form brand collaborations in order to stand up for a common cause.Read More
Storytelling turns e-commerce into a dating portal – the best customer relationships result from the most beautiful stories. Ideal conditions for daydreams to come true. Read More
B2B content marketing often degenerates into a freestyle activity, although it should actually be a duty. Therefore: A plea for more B2B content marketing!Read More
What makes CEO letters successful? When do employees and other interest groups feel they are being picked up? Which messages motivate and inspire the team?Read More
Rational shopping? Wrong! The human brain acts associatively, interpretively and selectively. The Limbic® Map provides a model to explain consumer behavior. Read More
Artificial Intelligence has not only arrived in everyday life. You also meet more and more robots as heroes in Brand Storytelling.Read More
Transmedia Storytelling enables customers to play an active role in campaigns. As protagonists, it’s up to them to give the story a happy ending.Read More
Felix Reichstein is a storyteller at the Hilti Group in Liechtenstein and shows how he uses storytelling to rid the construction industry of dust.Read More
Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:Read More
Employer branding on LinkedIn? Sounds dull at first, and it usually is. But the business platform is ideal for telling partners, applicants and customers stories about your own company. We explain how.Read More
Skillful and creative storytelling can turn a company anniversary into an emotional highlight for all employees, customers and even outsiders.Read More
On social media, millions of companies talk to their customers in one way or another. For brands, this means shaping their mentor archetypes into a unique character and giving them their own voice.Read More
How does the habitual world of your heroes look like? How should their new world look like at the end of the journey? Storytelling for brand development along the hero’s journeyRead More
As classic advertising failed, LEGO took on the storytelling approach and thus made its comeback.Read More
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