The golden M has always attracted us – whether abroad, after a party, or at rest stops. McDonalds has turned fast food into an emotionalized experience through storytelling.
Spanx and Airbnb have become legendary brands thanks in part to successful CEO storytelling.
IKEA is not just a Swedish furniture store, but has rather established itself as a brand in the collective memory. The company achieved its cult status thanks to unbeatable low prices, a unique sales concept and the power of storytelling.
Especially in times of crisis, companies are increasingly joining forces to form brand collaborations in order to stand up for a common cause.
Storytelling turns e-commerce into a dating portal – the best customer relationships result from the most beautiful stories. Ideal conditions for daydreams to come true.
What makes CEO letters successful? When do employees and other interest groups feel they are being picked up? Which messages motivate and inspire the team?
Artificial Intelligence has not only arrived in everyday life. You also meet more and more robots as heroes in Brand Storytelling.
Transmedia Storytelling enables customers to play an active role in campaigns. As protagonists, it’s up to them to give the story a happy ending.
Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:
Employer branding on LinkedIn? Sounds dull at first, and it usually is. But the business platform is ideal for telling partners, applicants and customers stories about your own company. We explain how.