Brand Building Archives | Mashup Communications - PR Agency - Brand Storytelling Consulting - Berlin

Old vs. New World – Creating Inspiring Brands With Storytelling

How does the habitual world of your heroes look like? How should their new world look like at the end of the journey? Storytelling for brand development along the hero’s journeyRead More

Stone by Stone: LEGOs Hero’s Journey to the Storytelling Olympus

As classic advertising failed, LEGO took on the storytelling approach and thus made its comeback.Read More

Storytelling for Businesses: To Be or Not to Be – Who is the hero?

Many businesses still rely on stressing their strengths when it comes to marketing. As an alternative the powerful tool of Storytelling may be used.Read More