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Leadership Archiv | Mashup Communications - PR Agency - Brand Storytelling Consulting - Berlin

Female Employer Branding: 5 key questions for recruiting women

What points do companies need to pay attention to when recruiting future female employees? These 5 questions help to implement female employer branding with storytelling.Read More

How employees and companies can reconcile their values in everyday life

Employees want to reconcile their values with their work. Therefore, companies should respond to the needs and wishes of employees.Read More

Message to the people – This is what great CEO letters look like

What makes CEO letters successful? When do employees and other interest groups feel they are being picked up? Which messages motivate and inspire the team?Read More

Corporate Campfires: Team Building Through Storytelling

A campfire is the key meeting point of people to tell their stories. Corporate Campfires are a special form of team building.Read More

Storytelling for managers: Winning the favor of employees with stories

Especially in the first days and months, new managers are faced with the challenge of meeting the expectations of their own person and reaching the audience with their ideas. But which stories can they tell in order to arouse sympathy among their new colleagues, to remain in their memory and to motivate their employees?Read More

Keep It Real: The Brand Book as a Gain for Companies

Knowledge of the company’s values and goals strengthens the identification of employees and the sense of belonging to the company. A brand book helps all those involved to visualize these values and goals.Read More

3 Ways in which We Cultivate our Corporate Culture with Storytelling

We use a few examples from our everyday agency life to show what contribution storytelling can make to corporate culture.Read More

Values, Vision and Motivation: Storytelling for Executives

Advice, feedback and strategy have a greater impact on employees through storytelling for executives.Read More

Essential Soft Skills for Future CEOs

What can we learn from entrepreneurs like Jobs, Gates or Branson and what soft skills do future candidates need to have on the CEO’s chair?Read More

Yes He Can: Barack Obama’s Storytelling

US President and successful storyteller – We are inspired by Barack Obama’s stories and have compiled our favorite moments.Read More