What makes CEO letters successful? When do employees and other interest groups feel they are being picked up? Which messages motivate and inspire the team?
A campfire is the key meeting point of people to tell their stories. Corporate Campfires are a special form of team building.
Knowledge of the company’s values and goals strengthens the identification of employees and the sense of belonging to the company. A brand book helps all those involved to visualize these values and goals.
We use a few examples from our everyday agency life to show what contribution storytelling can make to corporate culture.
Advice, feedback and strategy have a greater impact on employees through storytelling for executives.