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Leadership Archives | Mashup Communications - PR Agency - Brand Storytelling Consulting - Berlin

Keep It Real: The Brand Book as a Gain for Companies

Knowledge of the company’s values and goals strengthens the identification of employees and the sense of belonging to the company. A brand book helps all those involved to visualize these values and goals.Read More

3 Ways in which We Cultivate our Corporate Culture with Storytelling

We use a few examples from our everyday agency life to show what contribution storytelling can make to corporate culture.Read More

Values, Vision and Motivation: Storytelling for Executives

Advice, feedback and strategy have a greater impact on employees through storytelling for executives.Read More

Essential Soft Skills for Future CEOs

What can we learn from entrepreneurs like Jobs, Gates or Branson and what soft skills do future candidates need to have on the CEO’s chair?Read More