Artificial Intelligence has not only arrived in everyday life. You also meet more and more robots as heroes in Brand Storytelling.
Slow Storytelling: In this fast-paced content environment, companies should put more energy and attentiveness into real substance.
Transmedia Storytelling enables customers to play an active role in campaigns. As protagonists, it’s up to them to give the story a happy ending.
Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:
Over the years we have received more than 1,000 client inquiries. While 99 percent of these e-mails were quite normal, friendly and respectful, there were also a few gems particularly bizarre or bold. We’ve listed the best-of for you here. Only slightly modified for spelling or anonymization, otherwise in the original wording. Enjoy!
Many decision-makers ask themselves, how can PR be measured? In this blog post Tommy explains which tools PR professionals should rely on.
Influencer relations put to the test – a comparison with private and normal relationships and what companys can learn from it.
From the right audience to storytelling charm: Our Mashie Mira reveals how to find the right speaker opportunities for your company.