Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:
Over the years we have received more than 1,000 client inquiries. While 99 percent of these e-mails were quite normal, friendly and respectful, there were also a few gems particularly bizarre or bold. We’ve listed the best-of for you here. Only slightly modified for spelling or anonymization, otherwise in the original wording. Enjoy!
Many decision-makers ask themselves, how can PR be measured? In this blog post Tommy explains which tools PR professionals should rely on.
Influencer relations put to the test – a comparison with private and normal relationships and what companys can learn from it.
From the right audience to storytelling charm: Our Mashie Mira reveals how to find the right speaker opportunities for your company.
What distinguishes a hobby blogger from a successful Influencer? Who wants to earn money with his followers, has some rules to consider.
Storytelling in E-Commerce – Many onlineshops already bet on it. We have looked at the most exciting stories.
How does the habitual world of your heroes look like? How should their new world look like at the end of the journey? Storytelling for brand development along the hero’s journey
What are the factors that make an applicant want to work? Nora Feist highlights three examples of good employer branding with storytelling.