In der aktuellen Kampagne setzt sich Starbucks für die Transgender-Community ein und erzählt die Geschichte eines Jungen und seiner neuen Identität. Read More
Es ist Pride Month! Der Kampagnen-Check steht deshalb im Zeichen des Regenbogens: die beiden Sprachassistentinnen Siri und Alexa feierten ihren Eheschluss. Mit der inszenierten KI-Heirat machte die Stadt Wien darauf aufmerksam, dass zwar smarte Geräte, aber immer noch nicht alle Menschen heiraten dürfen. Wie die Aktion dabei abschneidet, nehmen wir nun unter die Lupe.Read More
Rational shopping? Wrong! The human brain acts associatively, interpretively and selectively. The Limbic® Map provides a model to explain consumer behavior. Read More
Artificial Intelligence has not only arrived in everyday life. You also meet more and more robots as heroes in Brand Storytelling.Read More
Slow Storytelling: In this fast-paced content environment, companies should put more energy and attentiveness into real substance.Read More
Transmedia Storytelling enables customers to play an active role in campaigns. As protagonists, it’s up to them to give the story a happy ending.Read More
Felix Reichstein is a storyteller at the Hilti Group in Liechtenstein and shows how he uses storytelling to rid the construction industry of dust.Read More
Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:Read More
Instagram has created many new approaches to storytelling in images in recent years. Here are some examples of successful brands that can inspire you to captivate your audience with visual storytelling:Read More
On social media, millions of companies talk to their customers in one way or another. For brands, this means shaping their mentor archetypes into a unique character and giving them their own voice.Read More
Over the years we have received more than 1,000 client inquiries. While 99 percent of these e-mails were quite normal, friendly and respectful, there were also a few gems particularly bizarre or bold. We’ve listed the best-of for you here. Only slightly modified for spelling or anonymization, otherwise in the original wording. Enjoy!Read More
PR, storytelling, social media, content marketing, employer branding: the team looks back on years of PR experience and shares the most important learningsRead More
Many decision-makers ask themselves, how can PR be measured? In this blog post Tommy explains which tools PR professionals should rely on.Read More
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