Influencer relations put to the test – a comparison with private and normal relationships and what companys can learn from it.
From the right audience to storytelling charm: Our Mashie Mira reveals how to find the right speaker opportunities for your company.
What distinguishes a hobby blogger from a successful Influencer? Who wants to earn money with his followers, has some rules to consider.
Storytelling in E-Commerce – Many onlineshops already bet on it. We have looked at the most exciting stories.
How does the habitual world of your heroes look like? How should their new world look like at the end of the journey? Storytelling for brand development along the hero’s journey
What are the factors that make an applicant want to work? Nora Feist highlights three examples of good employer branding with storytelling.
As classic advertising failed, LEGO took on the storytelling approach and thus made its comeback.
He is the one who usually asks questions and writes stories. But today he sits on the other side: Steve Wiens is the managing editor of Microsoft Story Labs.
What to do in case of fire? Good preparation is everything in crisis communication. Our experience report shows what can happen.
Storytelling in tourism – three best cases which are more story than campaign.