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Marketing Archives | Mashup Communications - PR Agency - Brand Storytelling Consulting - Berlin

Pressing Forward: Storytelling at Hilti Group

Felix Reichstein is a storyteller at the Hilti Group in Liechtenstein and shows how he uses storytelling to rid the construction industry of dust.Read More

A Home away from home: Storytelling à la Airbnb

Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:Read More

10 content inspirations for storytelling on Instagram

Instagram has created many new approaches to storytelling in images in recent years. Here are some examples of successful brands that can inspire you to captivate your audience with visual storytelling:Read More

Not Like This: Customer Inquiries from Hell

Over the years we have received more than 1,000 client inquiries. While 99 percent of these e-mails were quite normal, friendly and respectful, there were also a few gems particularly bizarre or bold. We’ve listed the best-of for you here. Only slightly modified for spelling or anonymization, otherwise in the original wording. Enjoy!Read More

The 6 biggest PR learnings of the Mashies

PR, storytelling, social media, content marketing, employer branding: the team looks back on years of PR experience and shares the most important learningsRead More

Successful PR? This is how Industry Professionals Measure the Output of Press Relations

Many decision-makers ask themselves, how can PR be measured? In this blog post Tommy explains which tools PR professionals should rely on.Read More

Summer Flirt or True Love – Influencer Relations Put to the Test

Influencer relations put to the test – a comparison with private and normal relationships and what companys can learn from it.Read More

Check, One, Two: How Companies Find the Right Stage for Their Presentation

From the right audience to storytelling charm: Our Mashie Mira reveals how to find the right speaker opportunities for your company.Read More

Successful Cooperation: Do’s and Dont’s for Influencers

What distinguishes a hobby blogger from a successful Influencer? Who wants to earn money with his followers, has some rules to consider.Read More

Digital Storytelling Tools: The Key to Successful Story Planning

How do I plan a good story? Here are four digital storytelling tools that help you prepare and plan your unique plot.Read More

Using the Power of Social Media Stars to Your Advantage: The Basics of Influencer Marketing

Influencer marketing is no longer a thing of the past. Whether Facebook, Instagram or YouTube – the cooperation opportunities for companies are endless.Read More

A Plastic Flute for 60 Euros: Successful E-Commerce with Storytelling

Storytelling in E-Commerce – Many onlineshops already bet on it. We have looked at the most exciting stories.Read More

Old vs. New World – Creating Inspiring Brands With Storytelling

How does the habitual world of your heroes look like? How should their new world look like at the end of the journey? Storytelling for brand development along the hero’s journeyRead More

Spread the Love: Employer Branding with Storytelling

What are the factors that make an applicant want to work? Nora Feist highlights three examples of good employer branding with storytelling.Read More

Storytelling in Annual Reports

Annual reports are much about facts and figures, but can be made more entertaining with storytelling.Read More