Marketing Archiv | Mashup Communications - PR Agency - Brand Storytelling Consulting - Berlin

Fashion Storytelling – How fashion brands catch us with their stories

It seems almost to be a “match made in heaven”: Fashion and brand storytelling. In this blog post, we highlight two particularly successful best practice companies and give tips on how fashion storytelling can be used best.Read More

Logo change, yes or no? What we can learn from Airbnb, Lacoste & Co.

When it makes sense to think about a logo change and what advantages or disadvantages a re-design can bring for companies, you can find out in our blog post.Read More

Storytelling Close-Up IKEA: Every piece of furniture is a story

IKEA is not just a Swedish furniture store, but has rather established itself as a brand in the collective memory. The company achieved its cult status thanks to unbeatable low prices, a unique sales concept and the power of storytelling.Read More

Competitors Turning into Allies: Brand Collaborations Storytelling

Especially in times of crisis, companies are increasingly joining forces to form brand collaborations in order to stand up for a common cause.Read More

The magic of storytelling in e-commerce: Once upon a time… there was a backpack

Storytelling turns e-commerce into a dating portal – the best customer relationships result from the most beautiful stories. Ideal conditions for daydreams to come true. Read More

Five secrets about copywriting I wish I’d known sooner

PR and Content Marketing would be nothing without the power of words. That’s reason enough to take a closer look at copywriting.Read More

A plea for more B2B content marketing

B2B content marketing often degenerates into a freestyle activity, although it should actually be a duty. Therefore: A plea for more B2B content marketing!Read More

Social SEO redefined: Improve your search engine ranking

All communication measures for successful social SEO: How the connections from PR, social media and influencer relations ensure high-quality backlinks and thus improve your own search engine ranking.Read More

How to crack expert status with Whitepapers

The Whitepaper is an effective format for positioning your own company as an expert. We provide tips for a convincing Whitepaper.Read More

Knowledge is power – How a whitepaper can score you extra points with your your target group

Every company has knowledge. What could be more obvious than to use this knowledge to position yourself as an expert in public via a whitepaper?Read More

B2B Influencer Marketing: With Industry Experts to More Reach

B2B companies have a lot of catching up to do in influencer marketing compared to B2C. Find out which measures make sense on our blog!Read More

Facebook is too old and Snapchat is only for teenagers?

Social media are more versatile and popular than ever. But how do I find my target group on Facebook, Instagram and the like? Find out here!Read More

Back to Business: Tips and tricks for a professional LinkedIn presence

Want to boost your career path or give your company more reach on LinkedIn? Check out this post and find out how!Read More

Kampagnen-Check: #whatsyourname von Starbucks

In der aktuellen Kampagne setzt sich Starbucks für die Transgender-Community ein und erzählt die Geschichte eines Jungen und seiner neuen Identität. Read More