Marketing Archiv | Mashup Communications - PR Agency - Brand Storytelling Consulting - Berlin

Kampagnen-Check: Für unsere Heldinnen von Douglas

In der neuen Kampagne von Douglas werden die Mütter als Heldinnen der Corona-Krise gefeiert. Wie die Marke den Muttertag dieses Jahr in Szene setzt, lest ihr hier. Read More

Kampagnen-Check: #whatsyourname von Starbucks

In der aktuellen Kampagne setzt sich Starbucks für die Transgender-Community ein und erzählt die Geschichte eines Jungen und seiner neuen Identität. Read More

Kampagnen-Check: Die Hochzeit von Siri und Alexa

Es ist Pride Month! Der Kampagnen-Check steht deshalb im Zeichen des Regenbogens: die beiden Sprachassistentinnen Siri und Alexa feierten ihren Eheschluss. Mit der inszenierten KI-Heirat machte die Stadt Wien darauf aufmerksam, dass zwar smarte Geräte, aber immer noch nicht alle Menschen heiraten dürfen. Wie die Aktion dabei abschneidet, nehmen wir nun unter die Lupe.Read More

Creating an emotional tie with the Limbic® Map

Rational shopping? Wrong! The human brain acts associatively, interpretively and selectively. The Limbic® Map provides a model to explain consumer behavior. Read More

Automatic success? Robots as heroes in brand storytelling

Artificial Intelligence has not only arrived in everyday life. You also meet more and more robots as heroes in Brand Storytelling.Read More

Slow Storytelling: Content Manufactory Instead of Assembly Lines

Slow Storytelling: In this fast-paced content environment, companies should put more energy and attentiveness into real substance.Read More

Transmedia Storytelling – Campaigns inspired by Hollywood

Transmedia Storytelling enables customers to play an active role in campaigns. As protagonists, it’s up to them to give the story a happy ending.Read More

Pressing Forward: Storytelling at Hilti Group

Felix Reichstein is a storyteller at the Hilti Group in Liechtenstein and shows how he uses storytelling to rid the construction industry of dust.Read More

A Home away from home: Storytelling à la Airbnb

Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:Read More

Storytelling on snapshot! Marketing with Snapchat

The mobile app loses eight percentage points, or 1.5 billion dollars, in market value after Jenner’s Twitter character assassination and must now quickly become more attractive for investors and advertisers. Bookable story ads, non-skip short ads and branded face filters – how does storytelling works for businesses on Snapchat?Read More

10 content inspirations for storytelling on Instagram

Instagram has created many new approaches to storytelling in images in recent years. Here are some examples of successful brands that can inspire you to captivate your audience with visual storytelling:Read More

How to Find Your Brand Voice

On social media, millions of companies talk to their customers in one way or another. For brands, this means shaping their mentor archetypes into a unique character and giving them their own voice.Read More

Not Like This: Customer Inquiries from Hell

Over the years we have received more than 1,000 client inquiries. While 99 percent of these e-mails were quite normal, friendly and respectful, there were also a few gems particularly bizarre or bold. We’ve listed the best-of for you here. Only slightly modified for spelling or anonymization, otherwise in the original wording. Enjoy!Read More

The 6 biggest PR learnings of the Mashies

PR, storytelling, social media, content marketing, employer branding: the team looks back on years of PR experience and shares the most important learningsRead More