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Marketing Archives | Mashup Communications - PR Agency - Brand Storytelling Consulting - Berlin

Not Like This: Customer Inquiries from Hell

Over the years we have received more than 1,000 client inquiries. While 99 percent of these e-mails were quite normal, friendly and respectful, there were also a few gems particularly bizarre or bold. We’ve listed the best-of for you here. Only slightly modified for spelling or anonymization, otherwise in the original wording. Enjoy!Read More

The 6 biggest PR learnings of the Mashies

PR, storytelling, social media, content marketing, employer branding: the team looks back on years of PR experience and shares the most important learningsRead More

Successful PR? This is how Industry Professionals Measure the Output of Press Relations

Many decision-makers ask themselves, how can PR be measured? In this blog post Tommy explains which tools PR professionals should rely on.Read More

Summer Flirt or True Love – Influencer Relations Put to the Test

Influencer relations put to the test – a comparison with private and normal relationships and what companys can learn from it.Read More

Check, One, Two: How Companies Find the Right Stage for Their Presentation

From the right audience to storytelling charm: Our Mashie Mira reveals how to find the right speaker opportunities for your company.Read More

Successful Cooperation: Do’s and Dont’s for Influencers

What distinguishes a hobby blogger from a successful Influencer? Who wants to earn money with his followers, has some rules to consider.Read More

Digital Storytelling Tools: The Key to Successful Story Planning

How do I plan a good story? Here are four digital storytelling tools that help you prepare and plan your unique plot.Read More

Using the Power of Social Media Stars to Your Advantage: The Basics of Influencer Marketing

Influencer marketing is no longer a thing of the past. Whether Facebook, Instagram or YouTube – the cooperation opportunities for companies are endless.Read More

A Plastic Flute for 60 Euros: Successful E-Commerce with Storytelling

Storytelling in E-Commerce – Many onlineshops already bet on it. We have looked at the most exciting stories.Read More

Old vs. New World – Creating Inspiring Brands With Storytelling

How does the habitual world of your heroes look like? How should their new world look like at the end of the journey? Storytelling for brand development along the hero’s journeyRead More

Spread the Love: Employer Branding with Storytelling

What are the factors that make an applicant want to work? Nora Feist highlights three examples of good employer branding with storytelling.Read More

Storytelling in Annual Reports

Annual reports are much about facts and figures, but can be made more entertaining with storytelling.Read More

Stone by Stone: LEGOs Hero’s Journey to the Storytelling Olympus

As classic advertising failed, LEGO took on the storytelling approach and thus made its comeback.Read More

Storytelling Close-up: How Microsoft Opened a New Chapter

He is the one who usually asks questions and writes stories. But today he sits on the other side: Steve Wiens is the managing editor of Microsoft Story Labs.Read More

Crisis Communication: 9 lessons between cold water and hot telephone lines

What to do in case of fire? Good preparation is everything in crisis communication. Our experience report shows what can happen.Read More