IKEA is not just a Swedish furniture store, but has rather established itself as a brand in the collective memory. The company achieved its cult status thanks to unbeatable low prices, a unique sales concept and the power of storytelling.
PR and Content Marketing would be nothing without the power of words. That’s reason enough to take a closer look at copywriting.
Every company has knowledge. What could be more obvious than to use this knowledge to position yourself as an expert in public via a whitepaper?
B2B companies have a lot of catching up to do in influencer marketing compared to B2C. Find out which measures make sense on our blog!
Calls and emails fail and the journalist won’t cover your story? With these tips you will find the key to every editorial door!
Corporate journalism combines two principles that at first glance do not go together: objective reporting and brand communication.
Slow Storytelling: In this fast-paced content environment, companies should put more energy and attentiveness into real substance.