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Content Marketing Archives | Mashup Communications - PR Agency - Brand Storytelling Consulting - Berlin

Pressing Forward: Storytelling at Hilti Group

Felix Reichstein is a storyteller at the Hilti Group in Liechtenstein and shows how he uses storytelling to rid the construction industry of dust.Read More

10 content inspirations for storytelling on Instagram

Instagram has created many new approaches to storytelling in images in recent years. Here are some examples of successful brands that can inspire you to captivate your audience with visual storytelling:Read More

How to Find Your Brand Voice

On social media, millions of companies talk to their customers in one way or another. For brands, this means shaping their mentor archetypes into a unique character and giving them their own voice.Read More

Not Like This: Customer Inquiries from Hell

Over the years we have received more than 1,000 client inquiries. While 99 percent of these e-mails were quite normal, friendly and respectful, there were also a few gems particularly bizarre or bold. We’ve listed the best-of for you here. Only slightly modified for spelling or anonymization, otherwise in the original wording. Enjoy!Read More

Digital Storytelling Tools: The Key to Successful Story Planning

How do I plan a good story? Here are four digital storytelling tools that help you prepare and plan your unique plot.Read More

A Plastic Flute for 60 Euros: Successful E-Commerce with Storytelling

Storytelling in E-Commerce – Many onlineshops already bet on it. We have looked at the most exciting stories.Read More