Es ist Pride Month! Der Kampagnen-Check steht deshalb im Zeichen des Regenbogens: die beiden Sprachassistentinnen Siri und Alexa feierten ihren Eheschluss. Mit der inszenierten KI-Heirat machte die Stadt Wien darauf aufmerksam, dass zwar smarte Geräte, aber immer noch nicht alle Menschen heiraten dürfen. Wie die Aktion dabei abschneidet, nehmen wir nun unter die Lupe.
Artificial Intelligence has not only arrived in everyday life. You also meet more and more robots as heroes in Brand Storytelling.
To bring texts to life, a copywriter has a wide variety of stylistic devices at his or her disposal. The rule here is: as short as possible, as long as necessary.
Corporate journalism combines two principles that at first glance do not go together: objective reporting and brand communication.
Slow Storytelling: In this fast-paced content environment, companies should put more energy and attentiveness into real substance.
Transmedia Storytelling enables customers to play an active role in campaigns. As protagonists, it’s up to them to give the story a happy ending.
Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:
Employer branding on LinkedIn? Sounds dull at first, and it usually is. But the business platform is ideal for telling partners, applicants and customers stories about your own company. We explain how.