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Marketing Archiv | Page 2 of 5 | Mashup Communications - PR Agency - Brand Storytelling Consulting - Berlin

Kampagnen-Check: Die Hochzeit von Siri und Alexa

Es ist Pride Month! Der Kampagnen-Check steht deshalb im Zeichen des Regenbogens: die beiden Sprachassistentinnen Siri und Alexa feierten ihren Eheschluss. Mit der inszenierten KI-Heirat machte die Stadt Wien darauf aufmerksam, dass zwar smarte Geräte, aber immer noch nicht alle Menschen heiraten dürfen. Wie die Aktion dabei abschneidet, nehmen wir nun unter die Lupe.Read More

Blogpost, listicle and then? – 13 Digital content formats

In content marketing, it pays for companies to explore all digital content formats to find the best combination and unique content.Read More

Creating an emotional tie with the Limbic® Map

Rational shopping? Wrong! The human brain acts associatively, interpretively and selectively. The Limbic® Map provides a model to explain consumer behavior. Read More

Automatic success? Robots as heroes in brand storytelling

Artificial Intelligence has not only arrived in everyday life. You also meet more and more robots as heroes in Brand Storytelling.Read More

Small Tricks, Big Effect: Tips and tricks for Beautiful Textwriting

To bring texts to life, a copywriter has a wide variety of stylistic devices at his or her disposal. The rule here is: as short as possible, as long as necessary.Read More

Corporate Journalism: Why companies should work more like journalists when it comes to content marketing

Corporate journalism combines two principles that at first glance do not go together: objective reporting and brand communication.Read More

Slow Storytelling: Content Manufactory Instead of Assembly Lines

Slow Storytelling: In this fast-paced content environment, companies should put more energy and attentiveness into real substance.Read More

Instagram for B2B companies

Instagram has become a mega network. For companies, there is an opportunity to build an audience through identification and liking.Read More

Transmedia Storytelling – Campaigns inspired by Hollywood

Transmedia Storytelling enables customers to play an active role in campaigns. As protagonists, it’s up to them to give the story a happy ending.Read More

Pressing Forward: Storytelling at Hilti Group

Felix Reichstein is a storyteller at the Hilti Group in Liechtenstein and shows how he uses storytelling to rid the construction industry of dust.Read More

Storytelling on Twitter: 4 tips to help companies learn how to tweet

A company’s founding story in 280 characters? That’s only possible on Twitter! Brands can tweet rousing stories in just four simple steps.Read More

A Home away from home: Storytelling à la Airbnb

Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:Read More

From desirable employer brands: Storytelling on LinkedIn

Employer branding on LinkedIn? Sounds dull at first, and it usually is. But the business platform is ideal for telling partners, applicants and customers stories about your own company. We explain how.Read More

Storytelling on snapshot! Marketing with Snapchat

The mobile app loses eight percentage points, or 1.5 billion dollars, in market value after Jenner’s Twitter character assassination and must now quickly become more attractive for investors and advertisers. Bookable story ads, non-skip short ads and branded face filters – how does storytelling works for businesses on Snapchat?Read More