PR and Content Marketing would be nothing without the power of words. That’s reason enough to take a closer look at copywriting.
Every company has knowledge. What could be more obvious than to use this knowledge to position yourself as an expert in public via a whitepaper?
Calls and emails fail and the journalist won’t cover your story? With these tips you will find the key to every editorial door!
To bring texts to life, a copywriter has a wide variety of stylistic devices at his or her disposal. The rule here is: as short as possible, as long as necessary.
Transmedia Storytelling enables customers to play an active role in campaigns. As protagonists, it’s up to them to give the story a happy ending.
Employer branding on LinkedIn? Sounds dull at first, and it usually is. But the business platform is ideal for telling partners, applicants and customers stories about your own company. We explain how.
Over the years we have received more than 1,000 client inquiries. While 99 percent of these e-mails were quite normal, friendly and respectful, there were also a few gems particularly bizarre or bold. We’ve listed the best-of for you here. Only slightly modified for spelling or anonymization, otherwise in the original wording. Enjoy!
The boundaries between marketing, PR, employer branding, etc. are increasingly disappearing thanks to storytelling and content strategy. A new approach: the brand newsroom.
Many decision-makers ask themselves, how can PR be measured? In this blog post Tommy explains which tools PR professionals should rely on.
With the help of data storytelling, companies create exciting stories from their data and numbers.