Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:
As classic advertising failed, LEGO took on the storytelling approach and thus made its comeback.
Storytelling in tourism – three best cases which are more story than campaign.