Accounting, customer reviews, real-estate leasing or mobile cash system, nowadays many business models are not oriented towards consumers but rather other companies as clients. But how can their attention be drawn to your services? For this, PR constitutes an often underestimated part of corporate communication. Through press releases and guest contributions in relevant vertical media, potential clients can be acquainted with the expertise of the company. Also trade fair appearances and panel discussions provide an effective chance to distinguish founders, CEOs or managers as experts in their field. Here too, brand building, storytelling for brand development, comes in handy to link often rather impersonal digital services with the companies behind them and by doing so making them more relatable for potential clients. This way, companies become mentors in their respective service area and lend clients their support, for example as accounting expert or advisor for cash systems.