Mission

As the industry leader, App Annie provides exciting insights into the world of apps. The data collected on gaming, travel, social media, etc. is not only of interest to tech portals. The rankings published by App Annie also appeal to general interest media. The aim is to attract attention, especially in the B2B market, in order to convince companies of the potential of digital market analysis.

Challenge

The key to success lies in evaluating user behavior. App manufacturers have long recognized this. Many such companies collect their own app data through in-app analysis services and tracking solutions. However, the development of competitors and new markets is also important in order to prevail against the competition. App Annie picks up precisely here and enriches the market with exciting insights.

To date, we have achieved over 2,400 publications in print and online media. Among the clippings are press releases, professional articles and rankings. In addition to tech media such as LEAD digital, t3n, Heise and Golem, articles have also appeared in general interest and lifestyle media. These include BILD, Welt, Frankfurter Allgemeine Zeitung and Focus, as well as Cosmopolitan and Vogue.

Status: 2020

“The teams ability to be proactive and pitch stories is essential to our success”