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Case: App Annie

The 360 Degree View on the Global App Economy

app annie
app annie logo

London / UK

Public Relations

since April 2018

Mission

As the industry leader, App Annie provides exciting insights into the world of apps. The data collected on gaming, travel, social media, etc. is not only of interest to tech portals. The rankings published by App Annie also appeal to general interest media. The aim is to attract attention, especially in the B2B market, in order to convince companies of the potential of digital market analysis.

Challenge

The key to success lies in evaluating user behavior. App manufacturers have long recognized this. Many such companies collect their own app data through in-app analysis services and tracking solutions. However, the development of competitors and new markets is also important in order to prevail against the competition. App Annie picks up precisely here and enriches the market with exciting insights.

2,480+

Clippings since April 2018

4,060M

Online Readership 2020

15.82M

OTS 2020

200+

Links from Coverage

1,200+

Clippings in 2020

25.8M

Coverage Views 2020

4.19M

Print Circulation 2020

54

Average Domain Authority

To date, we have achieved over 2,400 publications in print and online media. Among the clippings are press releases, professional articles and rankings. In addition to tech media such as LEAD digital, t3n, Heise and Golem, articles have also appeared in general interest and lifestyle media. These include BILD, Welt, Frankfurter Allgemeine Zeitung and Focus, as well as Cosmopolitan and Vogue.

Status: 2020

“The teams ability to be proactive and pitch stories is essential to our success”