Case: Dekoria

At Dekoria, interior fans will find everything to do with living. The traditional Polish company focusses on home textiles and furniture. From cushions in a variety of designs to covers for numerous IKEA models, to custom made curtains and Roman blinds, Dekoria customers can be inspired by more than 600 fabrics.

Mission

The latest interior trends from all over the world are combined with high-quality craftsmanship. Our mission was and is to inspire both traditional media and interior fans on social media and to create wide publicity. Individual, tailor-made and of the highest quality – Dekoria’s values should be internalized by the target group.

Challenge

The interior industry is booming! The movement of cocooning makes home the most important place in the world. The number of suppliers in the industry is growing. However, the fact that Dekoria stands out from other suppliers thanks to its own production facility with numerous seamstresses, a huge selection of fabrics, many years of expertise and high-quality photo content, meant that PR and content marketing had to be taken to the apartments and houses in the GSA region.

We were able to generate more than 150 clippings with interior trends, guest contributions, cut-outs and image suggestions.

#Dekoria has been known since the start of the collaboration on Facebook, Pinterest and Instagram. In the latter case, follower reach could be doubled, at Pinterest even quadrupled. In terms of content, the focus here is clearly on home textiles. The images provided by Dekoria are edited by us. In search for cooperation partners, we benefit from our existing pool of bloggers and influencers. Depending on need and capacity, we were able to inspire some of the most influential Instagramers of the German interior scene for the brand and build long-term relationships.

The blog, which regularly reports on the latest trends in living and decorating, is part of our job as well. Whether it’s a flower art guide or an exciting journey into the interior history of Lena_Living, the Dekoria blog shares the expertise and experience of stylists and interior design professionals.