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Case: LeasingMarket.de

The online marketplace for car leasing

LeasingMarkt Team
LeasingMarkt.de

Client

Düsseldorf

Public Relations

since January 2018

Mission:

With general-interest topics as well as expert bylines we aim to address consumers and companies who want to find the right car in a simple and quick way or to align themselves digitally. Additionally, it is our goal to position LeasingMarkt.de as experts for all aspects of digitalization in the automotive industry as well as for the future of mobility.

Challenge:

There are many providers in the leasing industry. Through transparent communication about the company and its business model as well as the expertise of the founders Thomas Behrens and Robin Tschöpe on the digital revolution in the automotive market, we want to give the company a clear positioning.

Since the beginning of 2018, we have generated over 190 publications in both B2C and B2B media. Articles have been published for instance at Bild.de, Auto Bild and Auto-Motor-Sport, on Focus Online, Münchner Merkur Online, Frankfurter Rundschau Online, Autohaus Online, at the Handelsblatt and Gründerszene as well as a TV report at ZDF Wiso.

Status as of September 2019