Mission

With advice topics as well as expert contributions, our PR work primarily addressed consumers and companies who want to find the right car in a simple and fast way or who want to set themselves up digitally. We also aimed to position LeasingMarkt.de as an expert on all aspects of digitization in the automotive industry and the future of mobility.

Challenge

There are many providers in the leasing industry market. Through transparent communication about the company and its business model, as well as the expertise of founders Thomas Behrens and Robin Tschöpe on the digital upheaval in the automotive market, we have given the company a clear positioning.

We have achieved over 350 publications in both B2C and B2B media. For example, articles appeared on Bild.de, in Auto Bild, stern Digital, on Focus Online, in Auto-Motor-Sport, WELT (print and online), Münchener Merkur Online, 20 minuten, Business Insider, in PT-Magazin, in a TV report on ZDF Wiso, in Frankfurter Rundschau Online, in Handelsblatt and Gründerszene. LeasingMarkt.de was also featured in several trade media, e.g. AUTOHAUS, kfz-betrieb, firmenauto and Automobilwoche.

“PR work is an important part of our company’s success. Media perceive us more than ever as mobility experts and now approach us independently asking for our expertise. In addition, LeasingMarkt.de has grown significantly in recent years and we are happy that Mashup Communications is an important part of our team.”

LeasingMarkt.de and our values:

Respect & Loyalty: “For almost three years, the Mashup Communications team accompanied us on our journey. We quickly realized that Mashup shares the same values as we do and are happy to have worked with a partner on equal footing. For us, this of course includes first and foremost giving honest feedback, which has led to great results in the past.”

Optimism & Enthusiasm: “With the Leasing Rearview Mirror, we have established an annual survey with the help of Mashup Communications that has been very successful. We appreciate the enthusiasm for new ideas that the team has provided us with on a regular basis. But has also mirrored us quite honestly the other way around when suggestions sometimes don’t work.”

Flexibility & Independence: “Even when things had to move quickly and we had to act flexibly, the Mashup Communications team did not take long routes, but acted with passion and professionalism at all times. Even during the Corona home office pandemic, the Fusion team was flexible and 100 percent there for us with their ideas.”