Mission

In order to position resmio as an independent, transparent expert for digitalization in the hospitality industry and as a flexible, young provider of management solutions, we primarily address trade media in the hospitality industry as well as business and general interest media. We establish the CEO of resmio, Christian Bauer, through background discussions and trend forecasts as an expert for automation and the associated relief for the hospitality industry, which has been severely affected by the corona pandemic.

Challenge

With its relatively small team, resmio is more of an underdog in the diverse range of reservation platforms. Competitors were already established on the market with their strong brands. Since Christian Bauer took over resmio as the new CEO in 2017, a lot of restructuring has taken place. In the course of this, the original founders are no longer on board. However, Christian Bauer could also be positioned as a credible expert. His 30 years of active gastronomic experience give him an excellent understanding of the needs of his customers.

We have already achieved over 220 clippings in print and online media during our entire collaboration. For example, articles appeared on Focus Online, BASIC Thinking, Business Punk, AHGZ, Hogapage, Gastgewerbe Magazin, Getränke Magazin, marconomy and Szene Hamburg Essen + Trinken. We were also able to place resmio in numerous regional media with high coverage, such as Frankfurter Neue Presse, Offenbach-Post Online, Frankfurter Rundschau or Münchner Merkur.

“Mashup Communications developed an excellent storytelling strategy for resmio and provided us with significant PR support to raise awareness of our brand among relevant multipliers and the target group.”

resmio and our values:

Optimism & Enthusiasm: “The comparatively uncomplicated coordination regarding topics in the Jour Fixes gave us the greatest pleasure. The work almost always met our expectations and even exceeded them. Working with Mashup Communications means being able to fully rely on the agency.”

Humor & Serenity: “Omnipresent – every Jour Fixe is characterized by a relaxed atmosphere. In addition to jokes, good ideas for new formats and texts emerge during sparring.”