From food shopping to interior design, from operating costs to your own credit rating – comparison portals and consumer tips are becoming increasingly popular, as everyone is looking for the best prices and information. We address relevant magazines and newspapers in the field of general-interest with expert knowledge, tips and tests from the world of saving, comparison and consumer advice. With the help of brand storytelling, we position the people behind the company as mentors for their specific subject area. As a personal shopping companion, food expert or digital financial advisor, the founders and CEOs provide their customers with help and advice. The classic PR package is rounded off by working with selected influencers who are particularly concerned with the respective niche, such as food, finance, health or purchasing.