Many people believe that the world of finance is all about numbers. In essence, of course, this is true: the world of finance and business deals with hard facts, with logic and evidence, which are best presented with figures, statistics, tables and graphs. Marketing and PR experts have long used storytelling techniques to tell stories about products and companies in a tangible, emotional and gripping way. However, their use of stories in the financial industry is still in its infancy. Despite the inherent complexity and diversity of the industry, financial service providers are generally regarded as a grey mass. The difference between the companies’ external appearances is usually so marginal that a credit card would easily fit between them. The use of stories can make the small but significant difference. Every company that juggles with numbers on a daily basis has an overview of developments and trends that are exciting for its target group or the media public.