Finance, Insurance & Real Estate

Finance Real Estate Consulting

Many people believe that the world of finance is all about numbers. In essence, of course, this is true: the world of finance and business deals with hard facts, with logic and evidence, which are best presented with figures, statistics, tables and graphs. Marketing and PR experts have long used storytelling techniques to tell stories about products and companies in a tangible, emotional and gripping way. However, their use of stories in the financial industry is still in its infancy. Despite the inherent complexity and diversity of the industry, financial service providers are generally regarded as a grey mass. The difference between the companies’ external appearances is usually so marginal that a credit card would easily fit between them. The use of stories can make the small but significant difference. Every company that juggles with numbers on a daily basis has an overview of developments and trends that are exciting for its target group or the media public.


Billomat is a web-based billing software-as-a-service that allows customers to quickly, securely and effectively handle their bookkeeping from anywhere.



Moss is a technology-driven financial management platform for holistic spend management.

Strategy | PR

schwäbisch hall

Schwäbisch Hall is the largest bank for real-estate saving in Germany.

Inhouse Workshop Instagram

Immo Scout 24

The app with the largest real estate offering in Germany

Data Storytelling | Concept | Editorial


Creditsafe is the world’s most used provider of online business credit reports

PR | Content Marketing | Media Training


Zurich Insurance Group (Zurich), based in Zurich, is an international Swiss financial services company.

Inhouse Workshop Storytelling


GOLDBECK employs approx. 8,500 people and develops trend-setting real estate in Europe.

Storytelling for Employer Branding | Concept | Editorial


Concardis is one of the leading payment service providers in Europe.



SlimPay is the European market leader in recurring payments for subscriptions.



The ECB is the common monetary authority of the member states of the European Monetary Union, established in 1998.



MINEKO offers a service for the review of operating cost accounting by experts.



iZettle Go is a powerful mobile POS system.


Sparkasse Lörrach

Sparkasse Lörrach-Rheinfelden is a savings bank founded in 1834 in the area of the Lörrach district. It is the largest financial institution in this area.

Inhouse-Workshop Storytelling Social Media


The Nord-Ostdeutsche Sparkassenakademie (NOSA) is the central educational institution of the Ostdeutsche Sparkassenverband and the Sparkassen- und Giroverband für Schleswig-Holstein.

Inhouse-Workshop Storytelling Social Media


Ginmon offers a modern investment based on a science-based ETF portfolio.

Strategy | PR


Rent out living space faster, more digitally and more transparently

Strategy | PR


The DSGV represents the interests of the 379 Savings Banks, the Landesbank Groups and DekaBank as well as eight Landesbausparkassen, eleven primary insurer groups of the savings banks and numerous other financial services companies.

Inhouse-Workshop Data Storytelling


Turning a move into a pleasant experience – that is the vision of moving platform Movinga.

Strategy | PR

Articles from our magazine

Financial Storytelling: The Changing Role of the CFO