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Case: good healthcare group

good healthcare group is an alliance of more than 450 healthcare specialists that covers everything from the strategy development for pharmaceutical companies, the individual consultancy of healthcare professionals to the extensive care for patients.

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good healthcare group

Client

Berlin

Public Relations, Brand Storytelling, Copywriting, Employee Videos, Brochures, Content Marketing

since January 2018

Mission

With ongoing PR, we push the good healthcare group as an umbrella company as well as their branches +49 med, in // touch, patient+ and cso+ on the radar of relevant target groups. In addition to news and company releases, we want to present the new challenges of the health system as well as the pharmaceutical sales through appealing stories and to showcase trends and developments in healthcare.

Challenge

The pharmaceutical industry and especially their sales model is quite old-fashioned and skeptical towards new developments. At the same time, we are only working with a small pool of outlets that we need to provide with interesting topics. Also we want to convey the good healthcare group’s stories to a broader audience than just the healthcare industry and need to create relevant topics interesting to different sectors.

In January 2018 we started the operative press work for the good healthcare group. Since the beginning of the cooperation, we have been able to achieve regular clippings in all relevant industry media and helped create brand stories in the form of brochures and employee videos. Articles appeared in PM-Report, Healthcare Marketing and Pharma Relations – both online and in the print editions. In addition, guest articles, statements on market developments and HR news were published by Business Punk, kress.de and Huffpost, among others.

Status as of July 2019