Influencer Marketing is an important part of holistic corporate communications. An increasing number of people are using personal articles, photos and self-directed videos to achieve high reach and enjoy strong attention in the social web. Bloggers, YouTube stars and Instagram starlets, so many readers and followers have long ago become like successful and established media formats. As the opinion leaders of a digital generation, they have, of course, also become an important amplifier for companies and brands in the desired target group and must not be neglected in the planning of communications strategies and marketing. Despite the comparable range, the approach and cooperation with influencers follows completely different rules than the traditional press work.
For successful influencer marketing, we select the right ambassadors from the huge variety of platforms and content, so you can address your potential customers. As your agency, we create stories that fit the influencers and the needs of their followers. Authenticity is the highest bid, for brands as well as for bloggers, Instagramers and YouTubers. Our social media influencer strategy is based on building long-term relationships that are beneficial to all sides: for readers, influencers and for you!
We also answer the question as to which social media channels the influencers should share their content to. While Facebook is increasingly used by the 25- to 35-year-olds, German teenagers can be found at Snapchat, Instagram and YouTube. Twitter, on the other hand, is more of a business channel. If a blog exists, it should be used to publish a blog post. As a rule, crossmedia makes the most sense for your marketing: a contribution to the blog, which is additionally shared on all social networks and is accompanied with photos.
In addition to Instagram, Facebook & Co., Influencer Marketing offers a further tool for holistic campaigns: events. Whether it’s a boot camp, stylish party or event kitchen for cooking together, we create events around your products that inspire the influencers whose blogs and subscribers fit into your target group. As your agency, we can rely on our own network of locations, sponsors, photographers and bloggers, keeping all the threads of your unique campaign in hand.
Successful Influencer cooperation also includes binding agreements, monitoring and a meaningful reporting. We bring all the strands together and also take care of the administration of integrated campaigns, which increases with the management of several cooperations.