Influencer Marketing is an important part of holistic corporate communications. An increasing number of people are using personal articles, photos and self-directed videos to achieve high reach and enjoy strong attention in the social web. Bloggers, YouTube stars and Instagram starlets, so many readers and followers have long ago become like successful and established media formats. As the opinion leaders of a digital generation, they have also become an important amplifier for companies and brands in the desired target group. Hence, they must not be neglected in the planning of communications strategies and marketing. Despite the comparable range, the approach and cooperation with influencers follows completely different rules than the traditional press work.
For successful influencer marketing, we select the right ambassadors from the huge variety of platforms and content. So you can address your potential customers. As your agency, we create stories that fit the influencers and the needs of their followers. Authenticity is the highest bid, for brands as well as for bloggers, Instagramers and YouTubers. Our social media influencer strategy is based on building long-term relationships that are beneficial to all sides: for readers, influencers and for you!