Influencer relations are an important part of holistic corporate communications. An increasing number of people are using personal articles, photos and self-directed videos to achieve high reach and enjoy strong attention in the social web. Bloggers, YouTube stars and Instagram starlets, so many readers and followers have long ago become like successful and established media formats. As the opinion leaders of a digital generation, they have, of course, also become an important amplifier for companies and brands in the desired target group and must not be neglected in the planning of communications strategies. Despite the comparable range, the approach and cooperation with influencers follows completely different rules than the traditional press work.
We select the right ambassadors from the huge variety of platforms and content. Together, we create stories that fit the influencers and the needs of their followers. Authenticity is the highest bid, for brands as well as for bloggers, Instagramers and YouTubers. Our social media influencer strategy is based on building long-term relationships that are beneficial to all sides: for readers, influencers and for you!
We also answer the question as to which social media channels the influencers should share their contributions to. While Facebook is increasingly used by the 25- to 35-year-olds, German teenagers can be found at Snapchat, Instagram and YouTube. Twitter, on the other hand, is more of a business channel. If a blog exists, it should be used to publish a blog post. As a rule, crossmedia makes the most sense: a contribution to the blog, which is additionally shared on all social networks and is accompanied with photos.
Successful Influencer cooperation also includes binding agreements, monitoring and a meaningful reporting. We bring all the strands together and also take care of the administration, which increases with the management of several cooperations.