Case: Kinderwunsch Tage

Being the first public fair in Germany for alternative ways to start a family, Kinderwunsch Tage provides information, support and the opportunity to connect with other people who are facing similar problems.

in banner - Case: Kinderwunsch Tage

Berlin & UK

Public Relations

October 2016 until February 2017


Our goal was to draw the target audience’s attention to the event with continuous PR. Therefore, we wanted to inform and raise awareness of (unfulfilled) desire to have children through health, legal and advice issues. Additionally, the organizers and partners of the event should be established as fertility experts through interviews and professionals’ articles.


Starting a family is not only an intimate topic, but also very controversial. Many people are critical of aspects like in vitro fertilization and surrogacy. Besides, legal regulations are quite complicated in Germany compared to other countries. There is therefore a strong need for information and Kinderwunsch Tage can establish itself as an expert in this field.

More than 460 print, online media, TV and radio outlets have been reported about Kinderwunsch Tage. Clippings e.g. in BILD, Die Welt, Focus, Süddeutsche Zeitung, Sat1 Frühstücksfernsehen, ZDF „Volle Kanne“, Deutschlandfunk, Hamburger Abendblatt, Die Zeit, Tagesspiegel etc.

Generated links to Kinderwunsch Tage: 132