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Case: Kinderwunsch Tage

Being the first public fair in Germany for alternative ways to start a family, Kinderwunsch Tage provides information, support and the opportunity to connect with other people who are facing similar problems.

Client

Berlin & UK

Public Relations

October 2016 until February 2017

Mission

With experts from a wide range of fields, Kinderwunsch Tage is the first trade fair for topics related to starting a family. In more than 60 lectures by leading consultants, doctors, health experts and organisations, the topics range from artificial insemination, semen donation to the possibilities of adoption and surrogacy. Kinderwunsch Tage would like to offer interested parties a trustworthy forum and an open space for discussion on all options of alternative family planning.

Our goal was to draw the target audience’s attention to the event with continuous PR. Therefore, we wanted to inform and raise awareness of (unfulfilled) desire to have children through health, legal and advice issues. Additionally, the organizers and partners of the event should be established as fertility experts through interviews and professionals’ articles.

Challenge

Starting a family is not only an intimate topic, but also very controversial. Many people are critical of aspects like in vitro fertilization and surrogacy. Besides, legal regulations are quite complicated in Germany compared to other countries. Kinderwunsch Tage has the huge opportunity of establishing itself as the expert in this field, since there is no comparable holistic information network in Germany just yet.

More than 460 print, online media, TV and radio outlets have been reported about Kinderwunsch Tage. Clippings e.g. in BILD, Die Welt, Focus, Süddeutsche Zeitung, Sat1 Frühstücksfernsehen, ZDF „Volle Kanne“, Deutschlandfunk, Hamburger Abendblatt, Die Zeit, Tagesspiegel etc.

Plus, from October 2016 to February 2017 during the period of cooperation, 132 links to Kinderwunsch Tage could be generated.