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Case: Kingii

The Kingii vision is to revolutionize safety in the water and to create a new standard in water sport security.

Client

USA / Italy

PR & Crowdfunding

July/August 2015

Goal

Kingii has entrusted us with the German PR support of their Indiegogo crowdfunding campaign. Our objective was to make the product known to relevant media outlets as well as potential campaign supporters. With the money obtained from the crowdfunding campaign, global production of revolutionary security companion should be ensured.

Execution

Dispatch of 3 press releases with personal phone pitches, follow ups and preparation of interviews.

Altogether there were approximately 30 clippings within two months about the company and the revolutionary Kingii lifesaver. Among them there were articles at Spiegel Online, bild.de, WIRED, Starting Up, FAZ, Märkische Allgemeine, Deutschlandradio Online, engadget German, neuerdings.com and Mobile Geeks.

RTL Nord has made a detailed TV special, where Kingii is presented, explained and tested.

Links to www.kingii.eu as well as Indiegogo campaign: 17, including WIRED, Deutschlandradio Online, neuerdings, engadget German.