LinkedIn Consulting

The B2B environment is in constant motion and always on the lookout for new marketing and sales channels. With well over 600 million users worldwide, 15 million members in D-A-C-H alone, LinkedIn is on a growth trajectory and is coming into focus for companies and decision-makers. In Germany, Austria and Switzerland alone, the numbers have increased by 500,000 since the beginning of 2020. The acquisition by Microsoft did the rest. The technology-driven company is continuously working on new features and algorithms to share relevant content with members. Now is the time for decision makers and leaders to tackle LinkedIn and put a face to their own business.

“Your brand is what other people say about you when you’re not in the room”

Jeff Bezos, Founder and CEO Amazon

Targeted LinkedIn consulting for the personal brand

Only very few use the international career and content platform for their own branding and targeted customer acquisition. As silent observers, many users linger in the news feed to date. We help to support expert positioning in a targeted manner and link this with our storytelling approach to make companies visible on the platform.

With LinkedIn PR, organic reach can be increased enormously. This makes it all the more important to position yourself as a personal brand today and stay ahead of the competition.

Together with our clients, we design storytelling formats and content that put decision-makers and their companies in the spotlight. Whether employer branding, acquisition or brand building – together we develop a custom-fit storytelling strategy.

From consulting to implementation, we provide a range of services to support the ongoing management of company and profile pages. We help CEOs and employees grow into corporate influencers, tell their stories, strengthen expertise and give companies a new, promising marketing channel – for their own branding, for employer branding and more customers.

Our services for companies and corporate influencers:

• Analysis and optimization of the ACTUAL state of the company and user profile
• Competitor and platform analysis
• Monthly editorial / action plan
• Content guideline
• Conception and implementation of contributions, articles and visual material in the form of short- and long-form content
• Monitoring
• Contact person for questions and advice

We offer you various opportunities to start your own hero’s journey on LinkedIn. Therefore, we recommend that you start your LinkedIn adventure with us for at least three to six months, or even longer. Together we will plan content and write posts or articles with you. At the same time we will advise you on how to find clients there and vice versa. After that, you should have a feeling for when and how you can be active on the world’s largest networking and business content platform and which expectations can be fulfilled in the long term.