The B2B environment is in constant motion and always on the lookout for new marketing and sales channels. With well over 600 million users worldwide, 15 million members in D-A-C-H alone, LinkedIn is on a growth trajectory and is coming into focus for companies and decision-makers. In Germany, Austria and Switzerland alone, the numbers have increased by 500,000 since the beginning of 2020. The acquisition by Microsoft did the rest. The technology-driven company is continuously working on new features and algorithms to share relevant content with members. Now is the time for decision makers and leaders to tackle LinkedIn and put a face to their own business.
“Your brand is what other people say about you when you’re not in the room”
Jeff Bezos, Founder and CEO Amazon