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Case: Mineko

MINEKO stands for "Mietnebenkosten“ (English: utility costs). It is a quality service to verify the utility bill by experts.

Client

Berlin

Public Relations

November 2014 until December 2016

Mission

The aim is to simplify the complex issue of incidental costs through an innovative and digital process. Through launch campaigns and constant PR in the overall context of this issue the service is published on the German market. 

Challenges

In the light of past experience, 88 per cent of all bills are incorrect and nevertheless accepted and settled by renters. Besides the introduction and publication at relevant target groups in the German market and editors from the B2C area MINEKO in addition tries to establish itself as the main contact in the matter of incidental costs.

Mineko has reached almost 200 publications in relevant media (print and online), such as Bild, Tagesspiegel, Focus online, Berliner Kurier online, Hamburger Abendblatt online, Mitteldeutsche Zeitung online, Frankfurter Rundschau online, Deutsche Startups, Woche der Frau, Münchner Merkur, ntv Online, Zeit Online, Laura, Handelsblatt