Case: Mineko

More than €200 in arrears again? Landlords like to include one-off payments, new purchases or management costs in the operating costs statement that tenants receive once a year. However, these are not apportionable. As a layman to keep the view here is almost impossible and a lawyer or a lawyer can become fast expensive – the solution: MINEKO. The Berlin company stands for ancillary rental costs and checks quickly and digitally whether these have been calculated correctly by the landlord or landlady. MINEKO estimates on the basis of already examined accountings that in Germany each year approximately five billion euro at additional expenses are paid too much.

The aim of the joint PR work was to raise consumer awareness of the existing problem and position the service as the first choice on the German market. In the course of the launch campaigns and ongoing PR, we approached media from the general interest, business, advice, finance and real estate sectors. In the process, we ran articles, studies and checklists on the complex of issues surrounding incorrect rental cost billing and the resulting tenant situation in Germany.

Mission

The aim is to simplify the complex issue of incidental costs through an innovative and digital process. Through launch campaigns and constant PR in the overall context of this issue the service is published on the German market. 

Challenges

In the light of past experience, 88 per cent of all bills are incorrect and nevertheless accepted and settled by renters. Besides the introduction and publication at relevant target groups in the German market and editors from the B2C area MINEKO in addition tries to establish itself as the main contact in the matter of incidental costs.

From November 2014 to December 2016, we achieved over 200 publications in relevant media (print and online). Among others, there was coverage in Bild, Tagesspiegel, Focus Online, Berliner Kurier Online, Hamburger Abendblatt Online, Mitteldeutsche Zeitung Online, Frankfurter Rundschau Online, Deutsche Startups, Woche der Frau, Münchner Merkur, ntv Online, Zeit Online, Laura, Handelsblatt.