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Case: NeoNail

UV nail polish manicure - feminine, innovative and modern.

Neonail

Poland

Social Media, Influencer Relations

September 2016 until April 2019

Whether in nude, red or even a little more daring – the innovative and modern alternative to conventional nail polishes is the NeoNail UV nail polish. Once applied, the UV manicure lasts for 21 days. NeoNail wants to make its customers’ dream of long-lasting scratch- and chip-free nails come true. The international brand offers the largest selection on the market with over 289 colors of UV nail polishes. The product range includes the highest qualified and certified assortment around nail and hand care, nail art and nail design.

In addition to setting up and managing NeoNail’s German social media channels, the collaboration primarily involved working with suitable influencers. We initiated and managed over 20 blogger cooperations for NeoNail. We decided on a mix of large and smaller influencers in order to reach a broad target group. Whether Anna Fost, Midnight Couture or thatblogthing – the testers were consistently satisfied with the product and the collaboration. We were pleased with the steady growth of the community and regularly received requests from interested bloggers who would like to try the product for free.

Zukkermädchen

Franzi has 74,000 subscribers on Instagram and 20,000 fans on Facebook. Her blog post about NeoNail achieved 2,200 visits and 3,600 page impressions in the month it was published.

Curls All Over

Sherifa is a real insider and wrote an exclusive blog post in tutorial form for NeoNail and announced it on her social media channels. She also shot two Instagram live takes applying the polish. On Facebook, 6,800 people saw her post about NeoNail.

Shoppisticated

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Maike, Sonja and Kira from Shoppisticated created an exclusive YouTube video in the form of a beauty tutorial for NeoNail, among others. The reach of their blog post was 3,400 visits and 2,800 page impressions in the month of publication.

Thatblogthing

Zeki has 15,900 fans on Instagram. Her first picture for NeoNail achieved 464 likes in the month it was published. Today, NeoNail has a permanent cooperation with her that includes a monthly blog post with linking to her social media channels.