Case: NeoNail

UV nail polish manicure - feminine, innovative and modern.



Social Media, Influencer Relations

Since September 2016

Whether in nude, red or slightly daring – well-maintained polished nails are the highlight of every woman’s style. NeoNail is the innovative and modern alternative to conventional nail polishes. Once applied, the UV manicure lasts for 21 days. NeoNail wants to give its customers the dream of long-lasting scratch- and splinter-free nails. The international brand offers the largest selection on the market with over 289 colors of UV nail polish. The product range includes the most highly qualified and certified range around nail and hand care, nail art, nail design.


Franzi has 74,000 subscribers on Instagram and 20,000 fans on Facebook. Her blog post on NeoNail received 2,200 visits and 3,600 page impressions in the month of publication.

Curls All Over

Sherifa is a real insider tip and wrote an exclusive blog post for NeoNail in tutorial form and announced it on her social media channels. She also shot two Instagram live takes while applying the paint. On Facebook, 6,800 people saw their contribution via NeoNail.



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Maike, Sonja and Kira from Shoppisticated created for NeoNail amongst others an exclusive YouTube video in the form of a beauty tutorial. The reach of their blog post in the month of publication was 3,400 visits and 2,800 page impressions.