Gaining media attention for the launch of the Indiegogo crowdfunding campaign, focusing on online media
Arranging articles about the innovative camera as well as organizing interviews with the founders
Contacting collectively chosen media outlets via phone
Distribution of the crowdfunding release to relevant media outlets of the tech, lifestyle, photography and internet sector
Following up with further chosen media outlets via phone
Coordination of interviews, product tests and inquiries
In the course of the project work, we achieved a total of more than 80 publications in relevant media such as Spiegel Online, ComputerBILD Online, Radio Energy, WELT (print and online), Golem.de, macwelt.de, engadget, Chip Online, Kontakter, Berliner Morgenpost (print and online), dpa, Focus Online, WDR.de, WirtschaftsWoche (print and online), RTL II News or Galileo.
Links to panono.com or the Kickstarter page: 70