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Case: Panono – Panoramic Ball Camera

One of the world’s first throwable panoramic cameras

Client

Berlin

Public Relations

November/December 2013

Goal

Gaining media attention for the launch of the Indiegogo crowdfunding campaign, focusing on online media

Arranging articles about the innovative camera as well as organizing interviews with the founders

Execution

Contacting collectively chosen media outlets via phone

Distribution of the crowdfunding release to relevant media outlets of the tech, lifestyle, photography and internet sector

Following up with further chosen media outlets via phone

Coordination of interviews, product tests and inquiries

More than 80 publications in relevant media outlets such as Spiegel Online, ComputerBILD Online, Radio Energy, WELT (print and online), Golem.de, macwelt.de, engadget, Chip Online, Kontakter, Berliner Morgenpost (print and online), dpa, Focus Online, WDR.de, WirtschaftsWoche (print and online), RTL II News or Galileo.

Direct links to panono.com or their kickstarter campaign site: 70