The PR strategy forms the core of a PR concept. Only those who have a very clear idea of their own corporate management and public relations can direct their actions towards achieving their goals, address the right audience and strengthen the company’s identity. The PR strategy is therefore the foundation of our work and determines the next steps. That is why it is essential for us to plan the route precisely in advance. As in a film, each scene is coordinated with the following act to create a consistent storyline.
How do companies arrive at a promising PR strategy?
A PR strategy requires an intensive exchange of ideas and stories with clients, as well as analysis and research. As a PR agency we take on the role of the director and write the script together with our clients. From the analysis of the opportunities and risks to the identification of suitable target groups as well as key media and the development of the core messages – we accompany the brands to their goal with the help of our storytelling approach. In the process, the company slips into the role of the mentor and the customers become heroes of the story. In this context, we address questions such as “What does the mentor give to his or her her heroes? How do clients become heroes in the first place?