Whether through the development of new technologies or setting new priorities: Change defines our lives. For companies, this means that adaptability and flexibility are essential for economic success and a modern, authentic appearance. After all, there is no progress without change. However, the latter not only bring a breath of fresh air and innovations, but are also associated with reservations and fears. Especially when companies have to rethink their identity from the ground up, change production conditions, sell the company or even lay off employees. To prevent such measures from leading to incomprehension and frustration, it is important to accompany them with transparent change management.
A clear thread in the communication that goes hand in hand with the change and creates confidence is essential. With the help of storytelling, the “what?”, “how?” and “why?” of the innovations are made clear to employees and thus easier to understand. Above all, there must be a belief that the short-term difficulties and hardships will have positive long-term effects for everyone involved.