Storytelling for Content Marketing

Whether on Facebook, the company blog, Instagram, YouTube or in print – it is becoming increasingly important to build up a company with its own media platform and to develop formats that can be told and shared over a long period of time. Storytelling allows brands to entertain, inform, and involve their audience chapter by chapter. In the strategic selection of appropriate channels, content and formats, storytelling tools give orientation and a clear position. We help companies to find, establish and develop their unique path in content marketing.

While classic PR focuses on product-oriented topics in the media (push strategy), content marketing pursues the approach of being the medium itself (pull strategy). This means that the story about the product and the company is no longer only spread over traditional media, but is told on its own communication channels.

We help companies to filter out which channels they should adopt in the immense diversity. Whether your own website, corporate blog, YouTube channel, a customer magazine, newsletter, e-book and more – we analyze what is best suited to the needs of your customers as well as your resources. If necessary, we supplement our content strategy with a seminar or workshop to bring your team to the next level.

We help companies not only to identify relevant channels, but also to develop thematic guidelines, editorial plans and storylines to reach the desired target group. When goals and measures are fixed, we will set up the profiles and take care of the stories.

We believe that social media communication can be truly authentic only with the company as the main source. So we pass on all the profiles as soon as the brand has settles in its social networks so that the next chapters can be told. In order to enable the company to succeed after the transfer, we provide those who are interested with our social media seminars and workshops.


Miriam Rupp


welcome [at] mashup-berlin [dot] de