In a PowerPoint presentation with a list of points, the language center is activated, which allows us to understand words. But that is all. A story also activates the parts of the brain that are actually needed for the experiences. When spoken of of salty sea air, the part of the brain that is responsible for taste or smell is activated. Even when physical activity is mentioned, the part of the brain responsible for movement, the motor cortex, warms up.
Storytelling formats differ from dry business presentations in another important point: tension. Storytelling allows you to keep your attention over a long period of time.
Particularly in the case of events, such as speeches, lectures or employee discussions, success depends especially on whether the audience can establish a connection with the speaker or conversation partner. It is important that we can understand and empathize with their motifs. That is, a CEO in the suit can implement good storytelling to motivate 500 workers with a speech in times of crisis when he can make his audience understand his motivations. Exposing the inner as well as the external challenges and motifs makes the audience more likely to develop empathy for the narrator.
Whether on the business stage, at the Christmas party, or at the investor meeting – speeches and presentations need to be well prepared. Successful speakers engage their audience at eye level, inspire with positive messages and tell, instead of instructing. Storytelling is an important foundation for linking content with emotions and inspiring listeners. With the right tools, we help speakers to shine in the spotlight.