The short news service Twitter is one of the most important social networks and gathers almost 190 million users worldwide. In Germany, the platform is particularly important in the fields of politics and journalism.
280 possible characters may not seem like a lot at first glance, but they offer great opportunities for storytelling: In times of shortage, communication becomes clearer and more precise. It is important to free oneself from the “curse of knowledge” for this purpose. An expertise in a specific field can lead to confusion in communication with details and complicated facts. Twitter is all about brevity – that’s why we help companies or corporate influencers to get their message to the point.