Corporate values are steadfast, honest and unique in their interplay. They are deeply rooted and reflected in the way people work and collaborate within an organization – at least they should be. But how does an organization define its principles and incorporate them into its DNA? And why is defining one’s guiding principles actually so important?
In order to be competitive as a company, managers must pay close attention to the social component within their team in addition to economic success. More and more applicants are consciously looking for companies whose values are in line with their personal principles.
Organizations should not only define their mission statements. They should also be supported and lived by every single team member; starting with the management and ending with the interns. They are important signposts and are reflected in all the stories and actions of a company.