{"id":1655,"date":"2023-05-20T13:46:23","date_gmt":"2023-05-20T11:46:23","guid":{"rendered":"https:\/\/mashup-communications.de\/pharma-healthcare\/"},"modified":"2025-12-11T14:41:51","modified_gmt":"2025-12-11T13:41:51","slug":"healthcare-pharmaceutical-medical-engineering","status":"publish","type":"page","link":"https:\/\/www.mashup-communications.de\/en\/healthcare-pharmaceutical-medical-engineering\/","title":{"rendered":"Pharma &amp; Healthcare"},"content":{"rendered":"<section class=\"banner-with-right-image wp-block-banner-with-right-image\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"banner-with-right-image__wrapper\">\n\t\t\t\t<div class=\"columns-wrapper\">\n\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column__heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"above-title\">Industries<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"title\">Pharma &amp; Healthcare<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column__image\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Group-38193.png\" alt=\"nurse is talking to a pensioner\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n\t<\/section>\n\n\n<section class=\"heading-section wp-block-overview\">\n\t<div class=\"container\">\n\t\t<div class=\"heading__wrapper with-slope\">\n\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">Overview<\/h2>\n\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\">When people think of pharmaceuticals, they tend to associate sterile images, dry facts and, of course, risks and side effects. The field offers the perfect breeding ground for storytelling, since it is always about one thing: human health. It would be hard to find a more emotional hook. We help healthcare companies find the right recipe for their story.<\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope white \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"logos-grid-section  wp-block-columns-with-images\">\n\t<div class=\"container\">\n\t\t<div class=\"logos-grid__wrapper\">\n\t\t\t\t\t\t\t<div class=\"logos-grid__heading\" data-aos=\"fade-up\">\n\t\t\t\t\t<h3 class=\"title\">Success Stories<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"logos-container no-slider\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/good-health-care-group.png\" alt=\"good health care group Logo\" data-aos-delay=\"100\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/AWO-OWL.png\" alt=\"AWO OWL Logo\" data-aos-delay=\"200\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Netzwerk-Hoeren.jpeg\" alt=\"Netzwerk Ho\u0308ren\" data-aos-delay=\"300\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Roche.png\" alt=\"Roche Logo\" data-aos-delay=\"400\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Deutsches-Rotes-Kreuz.svg\" alt=\"Deutsches Rotes Kreuz Logo\" data-aos-delay=\"500\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Gruenenthal_dunkelgruen.png\" alt=\"Gru\u0308nenthal Logo\" data-aos-delay=\"600\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Dussman-Group.png\" alt=\"Dussman Group Logo\" data-aos-delay=\"700\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Qiagen.png\" alt=\"Qiagen Logo\" data-aos-delay=\"800\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2025\/01\/Novartis-Logo.svg.png\" alt=\"Novartis-Logo\" data-aos-delay=\"900\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Caritasverband-Astellas.png\" alt=\"Caritasverband Astellas\" data-aos-delay=\"1000\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Eisai.png\" alt=\"Eisai\" data-aos-delay=\"1100\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Mens-Sana_transparent.png\" alt=\"Mens Sana_transparent\" data-aos-delay=\"1200\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Vanguard.png\" alt=\"Vanguard\" data-aos-delay=\"1300\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Forum-Institut.png\" alt=\"Forum Institut\" data-aos-delay=\"1400\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2024\/01\/Denk_Pharma_logo.svg\" alt=\"Denk_Pharma\" data-aos-delay=\"1500\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2025\/12\/bergman_logo_RGB.jpg\" alt=\"-\" data-aos-delay=\"1600\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2025\/12\/Sanofi_640.jpg\" alt=\"Sanofi Logo\" data-aos-delay=\"1700\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"container\">\n\t\t<div class=\"logos-grid__button\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<a href=\"https:\/\/www.sortlist.com\/agency\/mashup\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" style=\"width: 512px; height: 128px;\" alt=\"Click here to view the agency&#039;s profile on Sortlist\" src=\"https:\/\/www.sortlist.com\/widget\/mashup\/review?ref=review-widget-1\" title=\"\"> <\/a>\n\n\n<section class=\"heading-section white-bg wp-block-overview\">\n\t<div class=\"container\">\n\t\t<div class=\"heading__wrapper with-slope\">\n\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\"><\/h2>\n\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\"><\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"cards-with-button-section\">\n\t<div class=\"container\">\n\t\t<div class=\"cards-with-button__wrapper with-slope\">\n\t\t\t<div class=\"cards-with-button__heading\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">Full Price Transparency<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\">Discover our services \u2013 with clear fixed prices and concrete services<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"cards-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card\" data-aos=\"fade-up\" data-aos-delay=\"100\"  style=\"background-color: #fff;\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title-card\" >EUR 4,800\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle-card\" >\n\t\t\t\t\t\t\t\t\tMonthly retainer for B2B PR with results<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn  green \" href=\"https:\/\/www.mashup-communications.de\/en\/communications\/\">\n\t\tCommunications\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card\" data-aos=\"fade-up\" data-aos-delay=\"200\"  style=\"background-color: #fff;\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title-card\" >EUR 12,600\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle-card\" >\n\t\t\t\t\t\t\t\t\tEmployer branding strategy with team-building effect<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn  green \" href=\"https:\/\/www.mashup-communications.de\/en\/storytelling-for-employer-branding-2\/\">\n\t\tCampfire\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card\" data-aos=\"fade-up\" data-aos-delay=\"300\"  style=\"background-color: #fff;\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title-card\" >EUR 3,400\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle-card\" >\n\t\t\t\t\t\t\t\t\tStorytelling workshop \u2013 in-house or as an interactive webinar<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn  green \" href=\"https:\/\/www.mashup-communications.de\/en\/storytelling-workshop-program\/\">\n\t\tCampus\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope white \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"section-video white-bg wp-block-section-video\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"section-video__wrapper with-slope\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"title\" data-aos=\"fade-up\">Communications \u2013\u00a0PR and Social Media for Healthcare &amp; Pharmaceutical Companies<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-rectangle\" data-aos=\"fade-right\"\n\t\t\t\t\t\t\t data-aos-delay=\"300\" >\n\t\t\t\t\t\t\t<svg width=\"296\" height=\"296\" viewBox=\"0 0 296 296\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<rect x=\"-16.2329\" y=\"148\" width=\"231.931\" height=\"231.931\" rx=\"40\" transform=\"rotate(-45 -16.2329 148)\" fill=\"#FC5C30\"\/>\n<\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"icon-circle\" data-aos=\"fade-left\"\n\t\t\t\t\t\t\t data-aos-delay=\"200\" >\n\t\t\t\t\t\t\t<svg width=\"271\" height=\"271\" viewBox=\"0 0 271 271\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"135.5\" cy=\"135.5\" r=\"135.5\" fill=\"#82DDED\"\/>\n<\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"video\" data-aos=\"fade-up\"  data-aos-delay=\"100\" >\n\t\t\t\t\t\t<div class=\"plyr__video-embed video-player\" data-aos=\"fade-up\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/Dvsh5-PZWrg\" allowfullscreen allowtransparency><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n\t<\/section>\n\n\n\n<section class=\"text-and-columns-section wp-block-two-columns-image\">\n\t<div class=\"container\">\n\t\t<div class=\"text-and-columns__wrapper with-slope\">\n\t\t\t<div class=\"text-and-columns__heading\">\n\t\t\t\t\t\t\t\t\t<p class=\"heading__text\" data-aos=\"fade-up\">Our cases offer you a first insight into successful PR and content campaigns that have helped companies in the pharmaceutical and healthcare sectors expand their reach, build trust, and reach their target groups effectively.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"columns-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"content\" data-aos=\"fade-right\" data-aos-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"above-title\">Public Relations &amp; Social Media<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">good healthcare group<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtext\">Through continuous PR, content marketing and employer branding, good healthcare group is to be put on the radar of relevant target audiences. In addition to news and company announcements, the main aim is to convey the new challenges of the healthcare system and pharmaceutical sales in particular via appealing stories for the press, the company blog, LinkedIn and Instagram, and to highlight trends and developments in the healthcare sector.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/good-healthcare-group-PR-Agentur-Berlin.png\" alt=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/good-healthcare-group-PR-Agentur-Berlin.png\" data-aos=\"fade-left\" data-aos-delay=\"0\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"content\" data-aos=\"fade-right\" data-aos-delay=\"100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"above-title\">PR, Blog &amp; LinkedIn<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Vanguard<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtext\">Vanguard AG is bringing the circular economy to the healthcare sector. However, how the industry is linked to climate protection has been little discussed to date. That is why we provide information about circular economy processes, the safety and certification of reprocessed medical technology, and the everyday challenges faced by hospitals &#8211; primarily in trade media, on their own company blog, and LinkedIn channel.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/Vanguard-PR-Agentur-Berlin.png\" alt=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/Vanguard-PR-Agentur-Berlin.png\" data-aos=\"fade-left\" data-aos-delay=\"100\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"content\" data-aos=\"fade-right\" data-aos-delay=\"200\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"above-title\">Content Marketing &amp; Public Relations<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Tyme Group<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtext\">Before we took on the PR work and content marketing, we coordinated a comprehensive rebranding, including a new company name and a new website. The main aim of the online presence was to bundle the extensive range of products and services and make them easy to find. Regular B2C and B2B stories explain the offering under the Tyme Group umbrella. Here we achieved particular success in the vertical key media. These include specialist media such as doctor&#039;s today, PM-Report, and HR Journal, as well as general interest media such as Welt and Focus.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/Tyme-Group-Content-Marketing-PR-Agentur-Berlin.png\" alt=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/Tyme-Group-Content-Marketing-PR-Agentur-Berlin.png\" data-aos=\"fade-left\" data-aos-delay=\"200\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"content\" data-aos=\"fade-right\" data-aos-delay=\"300\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"above-title\">Editorial Print<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">MensSana<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtext\">MensSana stands for the best combination of micronutrients. We designed a print fold-out booklet so that pharmacists can give their customers the best possible advice on the products. We were also responsible for the design, editing, and printing of the compact information booklet.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/MensSana-Redaktion.png\" alt=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/MensSana-Redaktion.png\" data-aos=\"fade-left\" data-aos-delay=\"300\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"content\" data-aos=\"fade-right\" data-aos-delay=\"400\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"above-title\">Editorial Online<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Netzwerk H\u00f6ren<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtext\">Saarland for the hearing impaired &#8211; vacation, leisure &amp; clinics: Netzwerk H\u00f6ren combines medical expertise and tourism. For the website, we wrote highlight stories that shed light on life with cochlear implants from different perspectives. We interviewed patients and specialists and created journalistic articles.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/Netzwerk-Hoeren-Redaktion.png\" alt=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/Netzwerk-Hoeren-Redaktion.png\" data-aos=\"fade-left\" data-aos-delay=\"400\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope white \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"column-and-image wp-block-two-columns-with-images\">\n\t<div class=\"container\">\n\t\t<div class=\"column-and-image__wrapper with-slope\">\n\t\t\t<div class=\"wrapper-list\">\n\t\t\t\t<div class=\"heading-partial \">\n\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">Campfire \u2013\u00a0Employer Branding for Healthcare &amp; Pharmaceutical Companies<\/h2>\n\t\t\n<\/div>\n\t\t\t\t<div data-aos=\"fade-up\" data-aos-delay=\"100\" class=\"content wysiwyg\">\n\t\t\t\t\t<p>As the sponsor of various senior centers in East Westphalia-Lippe, Arbeiterwohlfahrt OWL asked us to support the reopening of a senior center in Bielefeld with neighborhood communications and employer branding. With the help of our corporate campfire, we were able to find out from the employees themselves which values are lived out every day in the house and make AWO OWL special. Our employer branding strategy laid the foundation for the long-term storytelling and the communicative bracket of what makes AWO OWL special in care.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-image\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\" style=\"background-color: default\" data-aos=\"fade-up\" data-aos-delay=\"100\"><\/div>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/AWO3.png\" alt=\"zwei Mitarbeiterinnen eines Pflegeheims, Arm in Arm in die Kamera l\u00e4chelnd &quot;Wir pflegen das Miteinander&quot;\" data-aos=\"fade-up\" title=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"cards-slider-section dark with-slope wp-block-cards-slider\">\n    <div class=\"container\">\n                    <h3 class=\"title\" data-aos=\"fade-up\">Campus \u2013 Storytelling Workshops for Healthcare &amp; Pharmaceutical Companies<\/h3>\n                            <div class=\"cards-wrapper\">\n                                    <div class=\"card\" data-aos=\"fade-right\" data-aos-delay=\"0\">\n                                                    <p>&quot;In a one-day workshop with Mashup Communications, we learned about the storytelling approach and developed our own stories for our project. Nora and Louisa understood how to introduce us to the methodology in an interactive workshop with quite a few practical examples and then get us straight into doing. A very exciting day where we learned a lot. I would definitely recommend Mashup Communications to others!&quot;<\/p>\n                                                                            <span class=\"above-text\"><\/span>\n                                                                            <img decoding=\"async\" class=\"icon\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Deutsches-Rotes-Kreuz.svg\" alt=\"Deutsches Rotes Kreuz Logo\" title=\"\">\n                                            <\/div>\n                                    <div class=\"card\" data-aos=\"fade-right\" data-aos-delay=\"100\">\n                                                    <p>&quot;Nora and her team have definitely sparked excitement for storytelling with data in our colleagues in Mannheim and Penzberg! After an introductory keynote had set the stage, a hands-on workshop followed, in which data experts from Roche learned how to improve their own (data) stories. Thanks a lot for two entertaining and insightful days!&quot;<\/p>\n                                                                            <span class=\"above-text\"><\/span>\n                                                                            <img decoding=\"async\" class=\"icon\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Roche.png\" alt=\"Roche Logo\" title=\"\">\n                                            <\/div>\n                                    <div class=\"card\" data-aos=\"fade-right\" data-aos-delay=\"200\">\n                                                    <p>&quot;Companies have great opportunities if they move into the new era of brand storytelling. To do this, we need to question classic marketing-speak across all communication areas. The Mashup Communications workshop not only taught our team methods and best practices. Above all, it whetted our appetite for storytelling and opened our eyes to where we want to go in new directions.&quot;<\/p>\n                                                                            <span class=\"above-text\"><\/span>\n                                                                            <img decoding=\"async\" class=\"icon\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Gruenenthal_dunkelgruen.png\" alt=\"Gru\u0308nenthal Logo\" title=\"\">\n                                            <\/div>\n                                    <div class=\"card\" data-aos=\"fade-right\" data-aos-delay=\"300\">\n                                                    <p>&quot;In the pharmaceutical industry in particular, sensitive content and complex scientific data are often communicated, which must be presented in a way that is easy for laypeople to understand and safe. Storytelling is a good way of making the complex content comprehensible and interesting for the target groups. Ms. Feist explained to the seminar participants in an exciting way and at a high level how a good story can be developed and told.&quot;<\/p>\n                                                                            <span class=\"above-text\"><\/span>\n                                                                            <img decoding=\"async\" class=\"icon\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Forum-Institut.png\" alt=\"Forum Institut\" title=\"\">\n                                            <\/div>\n                            <\/div>\n            <\/div>\n            <div class=\"cards-section-slider\">\n            <div class=\"swiper cards-slider__wrapper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide card card-slide\">\n                                                            <p>&quot;In a one-day workshop with Mashup Communications, we learned about the storytelling approach and developed our own stories for our project. Nora and Louisa understood how to introduce us to the methodology in an interactive workshop with quite a few practical examples and then get us straight into doing. A very exciting day where we learned a lot. I would definitely recommend Mashup Communications to others!&quot;<\/p>\n                                                                                        <span class=\"above-text\"><\/span>\n                                                                                        <img decoding=\"async\" class=\"icon\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Deutsches-Rotes-Kreuz.svg \" alt=\"Deutsches Rotes Kreuz Logo\" title=\"\">\n                                                    <\/div>\n                                            <div class=\"swiper-slide card card-slide\">\n                                                            <p>&quot;Nora and her team have definitely sparked excitement for storytelling with data in our colleagues in Mannheim and Penzberg! After an introductory keynote had set the stage, a hands-on workshop followed, in which data experts from Roche learned how to improve their own (data) stories. Thanks a lot for two entertaining and insightful days!&quot;<\/p>\n                                                                                        <span class=\"above-text\"><\/span>\n                                                                                        <img decoding=\"async\" class=\"icon\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Roche.png \" alt=\"Roche Logo\" title=\"\">\n                                                    <\/div>\n                                            <div class=\"swiper-slide card card-slide\">\n                                                            <p>&quot;Companies have great opportunities if they move into the new era of brand storytelling. To do this, we need to question classic marketing-speak across all communication areas. The Mashup Communications workshop not only taught our team methods and best practices. Above all, it whetted our appetite for storytelling and opened our eyes to where we want to go in new directions.&quot;<\/p>\n                                                                                        <span class=\"above-text\"><\/span>\n                                                                                        <img decoding=\"async\" class=\"icon\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Gruenenthal_dunkelgruen.png \" alt=\"Gru\u0308nenthal Logo\" title=\"\">\n                                                    <\/div>\n                                            <div class=\"swiper-slide card card-slide\">\n                                                            <p>&quot;In the pharmaceutical industry in particular, sensitive content and complex scientific data are often communicated, which must be presented in a way that is easy for laypeople to understand and safe. Storytelling is a good way of making the complex content comprehensible and interesting for the target groups. Ms. Feist explained to the seminar participants in an exciting way and at a high level how a good story can be developed and told.&quot;<\/p>\n                                                                                        <span class=\"above-text\"><\/span>\n                                                                                        <img decoding=\"async\" class=\"icon\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Forum-Institut.png \" alt=\"Forum Institut\" title=\"\">\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1217,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1655","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/1655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/comments?post=1655"}],"version-history":[{"count":30,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/1655\/revisions"}],"predecessor-version":[{"id":68751,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/1655\/revisions\/68751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/media\/1217"}],"wp:attachment":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/media?parent=1655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}