{"id":50,"date":"2023-03-28T09:17:14","date_gmt":"2023-03-28T08:17:14","guid":{"rendered":"http:\/\/mashup-communications.de\/?page_id=50"},"modified":"2025-11-19T15:51:58","modified_gmt":"2025-11-19T14:51:58","slug":"press","status":"publish","type":"page","link":"https:\/\/www.mashup-communications.de\/en\/press\/","title":{"rendered":"In the Press"},"content":{"rendered":"<section class=\"banner wp-block-banner\">\n\t\t<div class=\"banner-wrapper \">\n\t\t<div class=\"container\">\n\t\t\t<div\n\t\t\t\tclass=\"wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"above-title\" data-aos=\"fade-up\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\">In the press<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-aos=\"fade-up\" data-aos-delay=\"200\">Press material about Mashup Communications<br \/>\r\nStudies, Analyses &#038; Storytelling Inspiration<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text-and-image-section wp-block-two-columns-press\">\n\t<div class=\"container\">\n\t\t<div class=\"text-and-image__wrapper\">\n\t\t\t<div class=\"text-and-image__content\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">About Mashup<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\">\n\t\t\t\t\t<p>&#8220;We love to tell new stories&#8221; &#8211; with this philosophy, Mashup\u2019s team goes on the hunt for unique corporate stories to turn into inspiring content.<\/p>\n<p>&nbsp;<\/p>\n<p>Founded in 2009, the Berlin-based agency for PR and brand storytelling, lead by managing directors Miriam Schwellnus and Nora Feist, also shares its many years of experience from the world of digital companies with innovators from traditional industries.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"image__wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/04\/image-press.png\" alt=\"image-press\" data-aos=\"fade-up\" data-aos-delay=\"200\" title=\"\">\n\t\t\t\t\t\t\t\t<div \n\t\t\t\t\tclass=\"cloud\"\n\t\t\t\t\tdata-aos=\"fade-right\"\n\t\t\t\t\tdata-aos-delay=\"300\"\n\t\t\t\t>\n\t\t\t\t\t<svg width=\"187\" height=\"44\" viewBox=\"0 0 187 44\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0 44C0.467529 34.7749 8.07562 27.4345 17.4122 27.4345C20.7982 27.4345 23.9435 28.4122 26.607 30.0702C29.0014 13.0796 43.5658 0 61.2046 0C75.8824 0 88.435 9.05507 93.6346 21.8795C97.134 19.5556 101.328 18.181 105.847 18.181C116.601 18.181 125.554 25.8899 127.51 36.0786C130.046 33.2161 133.743 31.4023 137.866 31.4023C142.726 31.4023 146.99 33.9105 149.47 37.694C153.054 31.7565 159.543 27.7746 166.981 27.7746C176.828 27.7746 185.045 34.7324 187 44H0Z\" fill=\"#576DD8\"\/>\n<\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div \n\t\t\t\t\tclass=\"cloud-white\"\n\t\t\t\t\tdata-aos=\"fade-left\"\n\t\t\t\t\tdata-aos-delay=\"400\"\n\t\t\t\t>\n\t\t\t\t\t<svg width=\"112\" height=\"26\" viewBox=\"0 0 112 26\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M112 25.9892C111.716 20.5348 107.171 16.2015 101.577 16.2015C99.5556 16.2015 97.6654 16.7836 96.0703 17.7645C94.6281 7.72886 85.9202 0 75.3441 0C66.5488 0 59.0319 5.3466 55.9289 12.9245C53.8312 11.5448 51.3183 10.7471 48.6087 10.7471C42.1625 10.7471 36.8089 15.296 35.6289 21.3109C34.1102 19.6186 31.8923 18.5514 29.4231 18.5514C26.5168 18.5514 23.9602 20.0282 22.4742 22.2703C20.3328 18.767 16.4432 16.4171 11.9855 16.4171C6.08562 16.4171 1.16906 20.524 0 26H111.978L112 25.9892Z\" fill=\"white\"\/>\n<\/svg>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n<section class=\"two-card-columns-section wp-block-two-card-columns\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"cards-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"card blue\" data-aos=\"fade-up\" data-aos-delay=\"0\">\n\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/04\/direc-01.png\" alt=\"direc-01\" data-aos=\"fade-up\" data-aos-delay=\"100\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 \n\t\t\t\t\t\t\t\t\tclass=\"card__title\"\n\t\t\t\t\t\t\t\t\tdata-aos=\"fade-up\" data-aos-delay=\"200\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tAbout Miriam Schwellnus\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p \n\t\t\t\t\t\t\t\t\tclass=\"card__subtitle\"\n\t\t\t\t\t\t\t\t\tdata-aos=\"fade-up\" data-aos-delay=\"300\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tIn her book &quot;Storytelling f\u00fcr Unternehmen&quot; (Storytelling for Business), the founder of Mashup Communications describes how stories lead to success in content marketing, PR, social media, employer branding and leadership.\n\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"card pink\" data-aos=\"fade-up\" data-aos-delay=\"100\">\n\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/04\/Mask-group-1.png\" alt=\"Mask group\" data-aos=\"fade-up\" data-aos-delay=\"200\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 \n\t\t\t\t\t\t\t\t\tclass=\"card__title\"\n\t\t\t\t\t\t\t\t\tdata-aos=\"fade-up\" data-aos-delay=\"300\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tAbout Nora Feist\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p \n\t\t\t\t\t\t\t\t\tclass=\"card__subtitle\"\n\t\t\t\t\t\t\t\t\tdata-aos=\"fade-up\" data-aos-delay=\"400\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tAs HR manager, Nora Feist focuses on employer branding. In addition, the experienced communications expert plans and coordinates presentations and internal company workshops.&lt;br \/&gt;\r\n\n\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/section>\n\n\n<section class=\"featured-posts-section white-bg\">\n\t<div class=\"container\">\n\t\t<div class=\"featured-posts__heading\">\n\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">Mashup in Podcasts<\/h2>\n\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\">Lorem ipsum dolor sit amet consectetur adipiscing elit Ut et massa mi..<\/p>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cards-wrapper\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card\"\n\t data-aos=\"fade-up\" >\n\n\t\t\t\t\t\t\t\t\t<span>AI<\/span>\n\t\t\t\t\t\t\t\t\n\t<a href=\"https:\/\/www.mashup-communications.de\/en\/2026\/05\/synthetic-crisis-communication\/\">\n\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2026\/04\/Synthetische-Krisenkommunikation.png\" alt=\"Synthetic Crisis Communication \u2013 When AI Distorts Brand Values\" title=\"\">\n\t\t\t<\/a>\n\n\t<div class=\"card-info\">\n\t\t<div class=\"card-author\">\n\t\t\t<img decoding=\"async\" class=\"card-author-img\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Miriam-Rupp.png\" alt=\"Miriam Schwellnus\" title=\"\">\n\t\t<div class=\"author-info\">\n\t\t<p class=\"name\">Miriam Schwellnus<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t<div class=\"card-content\">\n\t\t\t<p class=\"date\">8 May 2026<\/p>\n\t\t\t\t\t\t\t<h5 class=\"card-title\">Synthetic Crisis Communication \u2013 When AI Distorts Brand Values<\/h5>\n\t\t\t\t\t\t<a class=\"card-link\" href=\"https:\/\/www.mashup-communications.de\/en\/2026\/05\/synthetic-crisis-communication\/\">Read More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card\"\n\t data-aos=\"fade-up\" >\n\n\t\t\t\t\t\t\t\t\t<span>Lifestyle &amp; Health<\/span>\n\t\t\t\t\t\t\t\t\n\t<a href=\"https:\/\/www.mashup-communications.de\/en\/2026\/04\/set-jetting-storytelling\/\">\n\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2026\/03\/Set-Jetting.jpg\" alt=\"When TV Shows Reimagine Places: How Set Jetting Boosts Tourism\" title=\"\">\n\t\t\t<\/a>\n\n\t<div class=\"card-info\">\n\t\t<div class=\"card-author\">\n\t\t\t<img decoding=\"async\" class=\"card-author-img\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2025\/10\/Katrin-Lenz.png\" alt=\"Katrin Lenz\" title=\"\">\n\t\t<div class=\"author-info\">\n\t\t<p class=\"name\">Katrin Lenz<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t<div class=\"card-content\">\n\t\t\t<p class=\"date\">15 April 2026<\/p>\n\t\t\t\t\t\t\t<h5 class=\"card-title\">When TV Shows Reimagine Places: How Set Jetting Boosts Tourism<\/h5>\n\t\t\t\t\t\t<a class=\"card-link\" href=\"https:\/\/www.mashup-communications.de\/en\/2026\/04\/set-jetting-storytelling\/\">Read More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card\"\n\t data-aos=\"fade-up\" >\n\n\t\t\t\t\t\t\t\t\t<span>AI<\/span>\n\t\t\t\t\t\t\t\t\n\t<a href=\"https:\/\/www.mashup-communications.de\/en\/2026\/04\/ai-vs-human\/\">\n\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2026\/04\/Storytelling-mit-KI-png.png\" alt=\"AI vs. the Human Brain: How to Succeed at Storytelling With and Without LLMs\" title=\"\">\n\t\t\t<\/a>\n\n\t<div class=\"card-info\">\n\t\t<div class=\"card-author\">\n\t\t\t<img decoding=\"async\" class=\"card-author-img\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Alexandra-Reinig.png\" alt=\"Alexandra Reinig\" title=\"\">\n\t\t<div class=\"author-info\">\n\t\t<p class=\"name\">Alexandra Reinig<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t<div class=\"card-content\">\n\t\t\t<p class=\"date\">8 April 2026<\/p>\n\t\t\t\t\t\t\t<h5 class=\"card-title\">AI vs. the Human Brain: How to Succeed at Storytelling With and Without LLMs<\/h5>\n\t\t\t\t\t\t<a class=\"card-link\" href=\"https:\/\/www.mashup-communications.de\/en\/2026\/04\/ai-vs-human\/\">Read More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/section>\n\n\n<section class=\"featured-posts-section white-bg\">\n\t<div class=\"container\">\n\t\t<div class=\"featured-posts__heading\">\n\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">Mashup in the press<\/h2>\n\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\">Lorem ipsum dolor sit amet consectetur adipiscing elit Ut et massa mi..<\/p>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cards-wrapper\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card\"\n\t data-aos=\"fade-up\" >\n\n\t\t\t\t\t\t\t\t\t<span>AI<\/span>\n\t\t\t\t\t\t\t\t\n\t<a href=\"https:\/\/www.mashup-communications.de\/en\/2026\/05\/synthetic-crisis-communication\/\">\n\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2026\/04\/Synthetische-Krisenkommunikation.png\" alt=\"Synthetic Crisis Communication \u2013 When AI Distorts Brand Values\" title=\"\">\n\t\t\t<\/a>\n\n\t<div class=\"card-info\">\n\t\t<div class=\"card-author\">\n\t\t\t<img decoding=\"async\" class=\"card-author-img\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Miriam-Rupp.png\" alt=\"Miriam Schwellnus\" title=\"\">\n\t\t<div class=\"author-info\">\n\t\t<p class=\"name\">Miriam Schwellnus<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t<div class=\"card-content\">\n\t\t\t<p class=\"date\">8 May 2026<\/p>\n\t\t\t\t\t\t\t<h5 class=\"card-title\">Synthetic Crisis Communication \u2013 When AI Distorts Brand Values<\/h5>\n\t\t\t\t\t\t<a class=\"card-link\" href=\"https:\/\/www.mashup-communications.de\/en\/2026\/05\/synthetic-crisis-communication\/\">Read More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card\"\n\t data-aos=\"fade-up\" >\n\n\t\t\t\t\t\t\t\t\t<span>Lifestyle &amp; Health<\/span>\n\t\t\t\t\t\t\t\t\n\t<a href=\"https:\/\/www.mashup-communications.de\/en\/2026\/04\/set-jetting-storytelling\/\">\n\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2026\/03\/Set-Jetting.jpg\" alt=\"When TV Shows Reimagine Places: How Set Jetting Boosts Tourism\" title=\"\">\n\t\t\t<\/a>\n\n\t<div class=\"card-info\">\n\t\t<div class=\"card-author\">\n\t\t\t<img decoding=\"async\" class=\"card-author-img\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2025\/10\/Katrin-Lenz.png\" alt=\"Katrin Lenz\" title=\"\">\n\t\t<div class=\"author-info\">\n\t\t<p class=\"name\">Katrin Lenz<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t<div class=\"card-content\">\n\t\t\t<p class=\"date\">15 April 2026<\/p>\n\t\t\t\t\t\t\t<h5 class=\"card-title\">When TV Shows Reimagine Places: How Set Jetting Boosts Tourism<\/h5>\n\t\t\t\t\t\t<a class=\"card-link\" href=\"https:\/\/www.mashup-communications.de\/en\/2026\/04\/set-jetting-storytelling\/\">Read More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card\"\n\t data-aos=\"fade-up\" >\n\n\t\t\t\t\t\t\t\t\t<span>AI<\/span>\n\t\t\t\t\t\t\t\t\n\t<a href=\"https:\/\/www.mashup-communications.de\/en\/2026\/04\/ai-vs-human\/\">\n\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2026\/04\/Storytelling-mit-KI-png.png\" alt=\"AI vs. the Human Brain: How to Succeed at Storytelling With and Without LLMs\" title=\"\">\n\t\t\t<\/a>\n\n\t<div class=\"card-info\">\n\t\t<div class=\"card-author\">\n\t\t\t<img decoding=\"async\" class=\"card-author-img\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Alexandra-Reinig.png\" alt=\"Alexandra Reinig\" title=\"\">\n\t\t<div class=\"author-info\">\n\t\t<p class=\"name\">Alexandra Reinig<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t<div class=\"card-content\">\n\t\t\t<p class=\"date\">8 April 2026<\/p>\n\t\t\t\t\t\t\t<h5 class=\"card-title\">AI vs. the Human Brain: How to Succeed at Storytelling With and Without LLMs<\/h5>\n\t\t\t\t\t\t<a class=\"card-link\" href=\"https:\/\/www.mashup-communications.de\/en\/2026\/04\/ai-vs-human\/\">Read More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/section>\n\n\n<section class=\"downloads-section white-bg wp-block-small-cards\">\n\t<div class=\"container\">\n\t\t<div class=\"downloads-section__container with-slope\">\n\t\t\t<div class=\"downloads__heading\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">Mashup assets<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\">Lorem ipsum dolor sit amet consectetur adipiscing elit Ut et massa mi..<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\n\t\t\t<div class=\"downloads__wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"card\" data-aos=\"fade-up\" data-aos-delay=\"100\" href=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/04\/icon-mashup-white.png\" href=\"\"\n\t\t\t\t\t\t\tstyle=\"background-color: #5433E5\" download>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"icon\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/04\/icon-mashup-white.png\" alt=\"-\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"card\" data-aos=\"fade-up\" data-aos-delay=\"200\" href=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/04\/Vector-3.png\" href=\"\"\n\t\t\t\t\t\t\tstyle=\"background-color: #C8F3DE\" download>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"icon\" 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