{"id":54607,"date":"2023-05-20T12:04:00","date_gmt":"2023-05-20T10:04:00","guid":{"rendered":"https:\/\/www.mashup-communications.de\/building-real-estate\/"},"modified":"2025-06-24T15:53:48","modified_gmt":"2025-06-24T13:53:48","slug":"building-real-estate","status":"publish","type":"page","link":"https:\/\/www.mashup-communications.de\/en\/building-real-estate\/","title":{"rendered":"Building &amp; Real Estate"},"content":{"rendered":"<section class=\"banner-with-right-image wp-block-banner-with-right-image\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"banner-with-right-image__wrapper\">\n\t\t\t\t<div class=\"columns-wrapper\">\n\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column__heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"above-title\">Industries<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"title\">Building &amp; Real Estate<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column__image\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/buildingrealstate.png\" alt=\"building&amp;realstate\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n\t<\/section>\n\n\n<section class=\"heading-section wp-block-overview\">\n\t<div class=\"container\">\n\t\t<div class=\"heading__wrapper with-slope\">\n\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">Overview<\/h2>\n\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\">Lack of craftsmen, digitalization, sustainability, shortage of raw materials, housing shortage \u2013 the list of challenges in the construction and real estate industry is long. We roll up our sleeves and devote our attention to the stories that find their foundation in this environment. <\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope white \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"logos-grid-section  wp-block-columns-with-images\">\n\t<div class=\"container\">\n\t\t<div class=\"logos-grid__wrapper\">\n\t\t\t\t\t\t\t<div class=\"logos-grid__heading\" data-aos=\"fade-up\">\n\t\t\t\t\t<h3 class=\"title\">Success Stories<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"logos-container no-slider\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/immoscout24.png\" alt=\"immoscout24 Logo\" data-aos-delay=\"100\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/SchwaebischHall.png\" alt=\"Schwa\u0308bischHall Logo\" data-aos-delay=\"200\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Dussman-Group.png\" alt=\"Dussman Group Logo\" data-aos-delay=\"300\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/vattenfall-1.png\" alt=\"-\" data-aos-delay=\"400\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/goldbeck.png\" alt=\"goldbeck Logo\" data-aos-delay=\"500\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/ibb-group.jpeg\" alt=\"ibb group Logo\" data-aos-delay=\"600\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/boettcher.svg\" alt=\"boettcher\" data-aos-delay=\"700\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/ToolTime.png\" alt=\"ToolTime Logo\" data-aos-delay=\"800\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/moovin1.png\" alt=\"moovin1\" data-aos-delay=\"900\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Mineko.png\" alt=\"Mineko\" data-aos-delay=\"1000\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/suite030.png\" alt=\"suite030\" data-aos-delay=\"1100\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/blauarbeit.png\" alt=\"blauarbeit\" data-aos-delay=\"1200\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2025\/01\/Exyte_Logo-1-scaled.jpg\" alt=\"Exyte Logo\" data-aos-delay=\"1300\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"container\">\n\t\t<div class=\"logos-grid__button\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<a href=\"https:\/\/www.sortlist.com\/agency\/mashup\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" style=\"width: 512px; height: 128px;\" alt=\"Click here to view the agency&#039;s profile on Sortlist\" src=\"https:\/\/www.sortlist.com\/widget\/mashup\/review?ref=review-widget-1\" title=\"\"> <\/a>\n\n\n<section class=\"heading-section white-bg wp-block-overview\">\n\t<div class=\"container\">\n\t\t<div class=\"heading__wrapper with-slope\">\n\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\"><\/h2>\n\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\"><\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"cards-with-button-section\">\n\t<div class=\"container\">\n\t\t<div class=\"cards-with-button__wrapper with-slope\">\n\t\t\t<div class=\"cards-with-button__heading\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">Full Price Transparency<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\">Discover our services \u2013 with clear fixed prices and concrete services<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"cards-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card\" data-aos=\"fade-up\" data-aos-delay=\"100\"  style=\"background-color: #fff;\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title-card\" >EUR 4,800\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle-card\" >\n\t\t\t\t\t\t\t\t\tMonthly retainer for B2B PR with results<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn  green \" href=\"https:\/\/www.mashup-communications.de\/en\/communications\/\">\n\t\tCommunications\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card\" data-aos=\"fade-up\" data-aos-delay=\"200\"  style=\"background-color: #fff;\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title-card\" >EUR 12,600\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle-card\" >\n\t\t\t\t\t\t\t\t\tEmployer branding strategy with team-building effect<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn  green \" href=\"https:\/\/www.mashup-communications.de\/en\/storytelling-for-employer-branding-2\/\">\n\t\tCampfire\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card\" data-aos=\"fade-up\" data-aos-delay=\"300\"  style=\"background-color: #fff;\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title-card\" >EUR 3,400\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle-card\" >\n\t\t\t\t\t\t\t\t\tStorytelling workshop \u2013 in-house or as an interactive webinar<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn  green \" href=\"https:\/\/www.mashup-communications.de\/en\/storytelling-workshop-program\/\">\n\t\tCampus\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope white \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"section-video white-bg wp-block-section-video\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"section-video__wrapper with-slope\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"title\" data-aos=\"fade-up\">Campfire \u2013\u00a0Employer Branding<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-rectangle\" data-aos=\"fade-right\"\n\t\t\t\t\t\t\t data-aos-delay=\"300\" >\n\t\t\t\t\t\t\t<svg width=\"296\" height=\"296\" viewBox=\"0 0 296 296\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<rect x=\"-16.2329\" y=\"148\" width=\"231.931\" height=\"231.931\" rx=\"40\" transform=\"rotate(-45 -16.2329 148)\" fill=\"#FC5C30\"\/>\n<\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"icon-circle\" data-aos=\"fade-left\"\n\t\t\t\t\t\t\t data-aos-delay=\"200\" >\n\t\t\t\t\t\t\t<svg width=\"271\" height=\"271\" viewBox=\"0 0 271 271\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"135.5\" cy=\"135.5\" r=\"135.5\" fill=\"#82DDED\"\/>\n<\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"video\" data-aos=\"fade-up\"  data-aos-delay=\"100\" >\n\t\t\t\t\t\t<div class=\"plyr__video-embed video-player\" data-aos=\"fade-up\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/Xbt1tDAJu-I\" allowfullscreen allowtransparency><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n\t<\/section>\n\n\n\n<section class=\"text-and-columns-section wp-block-two-columns-image\">\n\t<div class=\"container\">\n\t\t<div class=\"text-and-columns__wrapper with-slope\">\n\t\t\t<div class=\"text-and-columns__heading\">\n\t\t\t\t\t\t\t\t\t<p class=\"heading__text\" data-aos=\"fade-up\">Discover how a strong employer brand not only strengthens employee loyalty but also increases competitiveness. Over the years, we have worked with many inspiring companies that have recognized and promoted the value of employer branding in the construction, real estate, and skilled trades industries.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"columns-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"content\" data-aos=\"fade-right\" data-aos-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"above-title\">Employer Branding Case<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Goldbeck<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtext\">GOLDBECK plans and builds pioneering real estate for the whole of Europe. As part of the introduction of a top graduate trainee project, a new communicative line was to be created for all training programs based on the company&#039;s values. Based on a kick-off workshop and insights from a corporate campfire with trainees and alumni, we developed core messages, claims, and various employee stories.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/Goldbeck1.png\" alt=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/Goldbeck1.png\" data-aos=\"fade-left\" data-aos-delay=\"0\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"content\" data-aos=\"fade-right\" data-aos-delay=\"100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"above-title\">Employer Branding Case<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">ibb group<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtext\">Together with clients such as KONE, Otis, and Schindler, the IBB GROUP finalizes documents for over 15,000 construction projects every year, enabling the safe commissioning of state-of-the-art building technology. As part of the company succession, we helped shape the new start: Shared values and matching employee stories, a new CI and website, a powerful careers page, a claim that motivates both partners and employees, as well as editorial guidelines.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/ibb-Employer-Branding.png\" alt=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/ibb-Employer-Branding.png\" data-aos=\"fade-left\" data-aos-delay=\"100\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"content\" data-aos=\"fade-right\" data-aos-delay=\"200\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"above-title\">Employer Branding \/\u00a0Workshops<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Dussmann Group<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtext\">With almost 66,000 employees in 21 countries, the Dussmann Group offers services relating to buildings and people. Based on the storytelling basics acquired in the workshop, we worked with the employees from corporate communications and the HR department to develop the methods they use to tell stories for employer branding. We also developed a recruiting journey to retain potential employees with the help of storytelling.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/DG-Employer-Branding-Agentur.jpeg\" alt=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/DG-Employer-Branding-Agentur.jpeg\" data-aos=\"fade-left\" data-aos-delay=\"200\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"content\" data-aos=\"fade-right\" data-aos-delay=\"300\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"above-title\">Corporate Campfire &amp; Strategy<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Vattenfall Energy Solutions<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtext\">The task was to develop the brand of the new subsidiary and define it as an independent sender. With the help of our storytelling approach, we developed its brand character and the central image. Storytelling workshops with the employees manifested the company&#039;s values, created identification, and crystallized content for further marketing measures.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/Energy-Solutions.png\" alt=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/Energy-Solutions.png\" data-aos=\"fade-left\" data-aos-delay=\"300\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope white \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"section-video white-bg wp-block-section-video\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"section-video__wrapper\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"title\" data-aos=\"fade-up\">Communications \u2013 PR &amp; Social Media<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-rectangle\" data-aos=\"fade-right\"\n\t\t\t\t\t\t\t data-aos-delay=\"300\" >\n\t\t\t\t\t\t\t<svg width=\"296\" height=\"296\" viewBox=\"0 0 296 296\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<rect x=\"-16.2329\" y=\"148\" width=\"231.931\" height=\"231.931\" rx=\"40\" transform=\"rotate(-45 -16.2329 148)\" fill=\"#FC5C30\"\/>\n<\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"icon-circle\" data-aos=\"fade-left\"\n\t\t\t\t\t\t\t data-aos-delay=\"200\" >\n\t\t\t\t\t\t\t<svg width=\"271\" height=\"271\" viewBox=\"0 0 271 271\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"135.5\" cy=\"135.5\" r=\"135.5\" fill=\"#82DDED\"\/>\n<\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"video\" data-aos=\"fade-up\"  data-aos-delay=\"100\" >\n\t\t\t\t\t\t<div class=\"plyr__video-embed video-player\" data-aos=\"fade-up\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/eBInDnUgCNM\" allowfullscreen allowtransparency><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/section>\n\n\n\n<section class=\"text-and-columns-section white-bg wp-block-two-columns-image\">\n\t<div class=\"container\">\n\t\t<div class=\"text-and-columns__wrapper with-slope\">\n\t\t\t<div class=\"text-and-columns__heading\">\n\t\t\t\t\t\t\t\t\t<p class=\"heading__text\" data-aos=\"fade-up\">Our cases offer you a first insight into successful PR and social media campaigns that have helped companies in the construction, real estate, and trade sectors to expand their reach, build trust, and reach their target groups effectively.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"columns-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"content\" data-aos=\"fade-right\" data-aos-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"above-title\">Public Relations<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">ToolTime<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtext\">ToolTime is a cloud-based software that digitizes the work processes in craft businesses and thus ensures greater efficiency. As an expert in the field of digitalization of trade businesses, we presented CEO Marius St\u00e4cker as an interview partner or podcast guest and addressed challenges in the industry, such as the shortage of skilled workers. We also regularly wrote guest articles and press releases for trade magazines and, in the case of special news, company reports for the start-up press.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/ToolTime-PR-Agentur-PR.png\" alt=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/ToolTime-PR-Agentur-PR.png\" data-aos=\"fade-left\" data-aos-delay=\"0\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"content\" data-aos=\"fade-right\" data-aos-delay=\"100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"above-title\">Public Relations<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Suite.030<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtext\">SUITE.030 offers stylish high-class apartments combined with first-class service for discerning visitors to Berlin. For the Urban Treehouse by Suite.030, we organized press days to visit the accommodation at various stages of the construction process.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Suite.png\" alt=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Suite.png\" data-aos=\"fade-left\" data-aos-delay=\"100\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"content\" data-aos=\"fade-right\" data-aos-delay=\"200\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"above-title\">Public Relations<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Blauarbeit<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtext\">Blauarbeit is a platform that helps you find the right tradespeople for all everyday tasks. With advice topics and guest articles, we have positioned Blauarbeit as an expert in all aspects of craftsmanship in consumer and trade media. <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/Blauarbeit-Public-Relations-1.png\" alt=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/Blauarbeit-Public-Relations-1.png\" data-aos=\"fade-left\" data-aos-delay=\"200\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"cards-slider-section dark with-slope wp-block-cards-slider\">\n    <div class=\"container\">\n                    <h3 class=\"title\" data-aos=\"fade-up\">Campus \u2013\u00a0Storytelling Workshops<\/h3>\n                            <div class=\"cards-wrapper\">\n                                    <div class=\"card\" data-aos=\"fade-right\" data-aos-delay=\"0\">\n                                                    <p>&quot;Steve Jobs, Harry Potter and Johnnie Walker served as sources of inspiration for stories from our own company. We were given the necessary tools and were able to consolidate what we had learned in exercises.&quot;<\/p>\n                                                                            <span class=\"above-text\"><\/span>\n                                                                            <img decoding=\"async\" class=\"icon\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/rotek-gmbh-372x90-1.png\" alt=\"-\" title=\"\">\n                                            <\/div>\n                            <\/div>\n            <\/div>\n            <div class=\"cards-section-slider\">\n            <div class=\"swiper cards-slider__wrapper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide card card-slide\">\n                                                            <p>&quot;Steve Jobs, Harry Potter and Johnnie Walker served as sources of inspiration for stories from our own company. We were given the necessary tools and were able to consolidate what we had learned in exercises.&quot;<\/p>\n                                                                                        <span class=\"above-text\"><\/span>\n                                                                                        <img decoding=\"async\" class=\"icon\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/rotek-gmbh-372x90-1.png \" alt=\"-\" title=\"\">\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"slope blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-54607","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/54607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/comments?post=54607"}],"version-history":[{"count":18,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/54607\/revisions"}],"predecessor-version":[{"id":67335,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/54607\/revisions\/67335"}],"wp:attachment":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/media?parent=54607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}