{"id":55156,"date":"2023-06-06T13:56:08","date_gmt":"2023-06-06T11:56:08","guid":{"rendered":"https:\/\/www.mashup-communications.de\/storytelling-workshop-program\/influencer-marketing-seminar\/"},"modified":"2024-08-08T13:20:08","modified_gmt":"2024-08-08T11:20:08","slug":"influencer-marketing-workshop","status":"publish","type":"page","link":"https:\/\/www.mashup-communications.de\/en\/influencer-marketing-workshop\/","title":{"rendered":"Influencer Marketing Seminar"},"content":{"rendered":"<section class=\"banner has-image wp-block-banner\">\n\t\t\t<img decoding=\"async\" class=\"image-desktop hidden sm:block\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/12\/Influencer-Marketing-Workshop-Agentur-Berlin.png\" alt=\"Influencer Marketing Workshop Agentur Berlin\" title=\"\">\n\t\t\t\t\t<img decoding=\"async\" class=\"image-mobile\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/12\/Influencer-Marketing-Workshop-Agentur-Berlin-1.png\" alt=\"Influencer Marketing Workshop Agentur Berlin\" title=\"\">\n\t\t\t\t<div class=\"banner-wrapper \">\n\t\t<div class=\"container\">\n\t\t\t<div\n\t\t\t\tclass=\"wrapper left\">\n\t\t\t\t\t\t\t\t\t<span class=\"above-title\" data-aos=\"fade-up\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\">Influencer Marketing Seminar<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-aos=\"fade-up\" data-aos-delay=\"200\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n<section class=\"heading-section white-bg wp-block-overview\">\n\t<div class=\"container\">\n\t\t<div class=\"heading__wrapper with-slope\">\n\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">Are you ready to bring your brand into the spotlight of the digital world? <\/h2>\n\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\">Immerse yourself in the world of influencer marketing! Our workshop will show you how to reach your target groups where they are most active &#8211; online and at events &#8211; by working with influencers. Break down the boundaries of traditional advertising and create authentic content that inspires and engages your readers and followers. Learn how to find the right opinion leaders, build strategic partnerships and strengthen your brand image in the long term. Let&#039;s develop your influencer strategy together and help your company achieve real social media success!<\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"column-and-image dark wp-block-two-columns-with-images\">\n\t<div class=\"container\">\n\t\t<div class=\"column-and-image__wrapper with-slope\">\n\t\t\t<div class=\"wrapper-list\">\n\t\t\t\t<div class=\"heading-partial \">\n\t\t\n<\/div>\n\t\t\t\t<div data-aos=\"fade-up\" data-aos-delay=\"100\" class=\"content wysiwyg\">\n\t\t\t\t\t<h4>Key topics<\/h4>\n<ul>\n<li>Basics of influencer relations \u2013 core tasks, differentiation from classic press relations<\/li>\n<li>Requirements\/special features of influencer communication<\/li>\n<li>Do\u2019s and don\u2019ts in dealing with influencers<\/li>\n<li>Identifying topics and planning influencer activities\/campaigns<\/li>\n<li>Best practices<\/li>\n<\/ul>\n<h4>What we offer:<\/h4>\n<ul>\n<li>Customized seminar exactly according to your needs<\/li>\n<li>Flexible choice of date and location, or as a webinar<\/li>\n<li>With catering on request<\/li>\n<li>Individually tailored training concept<\/li>\n<\/ul>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-image\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\" style=\"background-color: default\" data-aos=\"fade-up\" data-aos-delay=\"100\"><\/div>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/06\/Influencer-Marketing-alle-scaled.jpg\" alt=\"zwei junge Frauen am Meer\" data-aos=\"fade-up\" title=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope white \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"cards-with-button-section white-bg\">\n\t<div class=\"container\">\n\t\t<div class=\"cards-with-button__wrapper\">\n\t\t\t<div class=\"cards-with-button__heading\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">Articles on the Topic<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"cards-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card\" data-aos=\"fade-up\" data-aos-delay=\"100\"  style=\"background-color: #fff;\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title-card\" >Brand Before Product\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle-card\" >\n\t\t\t\t\t\t\t\t\tThe New Power in Influencer Marketing<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn  green \" href=\"https:\/\/www.mashup-communications.de\/en\/2021\/06\/the-new-power-in-influencer-marketing\/\"\n\t\t\t\t\t\t>\n\t\tRead more\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card\" data-aos=\"fade-up\" data-aos-delay=\"200\"  style=\"background-color: #fff;\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title-card\" >Influencer Marketing\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle-card\" >\n\t\t\t\t\t\t\t\t\t10 Trends<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn  green \" href=\"https:\/\/www.mashup-communications.de\/en\/2023\/04\/influencer-marketing-1\/\"\n\t\t\t\t\t\t>\n\t\tRead more\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card\" data-aos=\"fade-up\" data-aos-delay=\"300\"  style=\"background-color: #fff;\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title-card\" >Perfect Match w\/ Influencers\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle-card\" >\n\t\t\t\t\t\t\t\t\t4 Analyses<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn  green \" href=\"https:\/\/www.mashup-communications.de\/en\/2020\/08\/goodbye-infomercials-4-analyses-for-the-perfect-match-with-influencers\/\"\n\t\t\t\t\t\t>\n\t\tRead More\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n<section class=\"wysiwyg-block white-bg wp-block-wysiwyg\">\n    <div class=\"container\">\n      <div class=\"wysiwyg__wrapper with-slope\">\n        <div class=\"content wysiwyg\">\n          <p>More and more people are achieving high reach with personal articles, photos and self-made videos. Bloggers, YouTube stars and Instagram stars have long since gathered as many readers and followers around them as successful and established media formats. As opinion leaders of a digital generation, they have naturally also become an important mouthpiece for companies and brands to reach their intended target group and must not be neglected when planning communication strategies. In this way, PR, marketing and the company\u2019s own social media channels are supplemented by authentic content that is very close to the target group \u2013 with the help of influencer marketing.<\/p>\n<p>In itself, this collaboration is nothing new. Companies have always relied on testimonials for advertising purposes, which transfer their own positive image to the brand. However, in times of media change, companies must now cooperate with those influencers in whose channels their target groups also spend time. This is where the bloggers, YouTubers and Instagrammers come into play, who have supplemented or in some cases completely replaced the classic media among the young target groups. But bloggers are not only active digitally in social media, such as Instagram, Facebook &amp; Co. A content marketing strategy that is uniquely tailored to the brand can also be rounded off with events that inspire the influencers.<\/p>\n<p>Despite the comparable online reach, however, addressing and collaborating with influencers follows very different rules than traditional press relations. To ensure that companies keep all strands firmly in hand, the management of influencer collaborations includes binding agreements and meaningful monitoring. In our Influencer Marketing Workshop, we will provide you with the necessary tools to set up your own influencer strategy, identify the right opinion leaders and win them over with the help of sound theoretical principles, practical examples and hands-on exercises.<\/p>\n<p>The seminar is aimed at companies that want to use influencer marketing effectively for themselves or improve their own skills. As an agency, we offer individually tailored workshops and one-on-one training sessions that focus specifically on concrete challenges and issues.<\/p>\n\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"slope blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n  <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-55156","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/55156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/comments?post=55156"}],"version-history":[{"count":13,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/55156\/revisions"}],"predecessor-version":[{"id":64027,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/55156\/revisions\/64027"}],"wp:attachment":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/media?parent=55156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}