{"id":55163,"date":"2023-06-06T14:01:45","date_gmt":"2023-06-06T12:01:45","guid":{"rendered":"https:\/\/www.mashup-communications.de\/storytelling-workshop-program\/social-media-storytelling-seminar\/"},"modified":"2025-06-25T10:22:55","modified_gmt":"2025-06-25T08:22:55","slug":"social-media-workshop","status":"publish","type":"page","link":"https:\/\/www.mashup-communications.de\/en\/social-media-workshop\/","title":{"rendered":"Social Media Storytelling Seminar"},"content":{"rendered":"<section class=\"banner has-image wp-block-banner\">\n\t\t\t<img decoding=\"async\" class=\"image-desktop hidden sm:block\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/12\/Social-Media-Storytelling-Workshop-Agentur.png\" alt=\"Social Media Storytelling Workshop Agentur\" title=\"\">\n\t\t\t\t\t<img decoding=\"async\" class=\"image-mobile\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/12\/Social-Media-Storytelling-Workshop-Agentur-Berlin.png\" alt=\"Social Media Storytelling Workshop Agentur Berlin\" title=\"\">\n\t\t\t\t<div class=\"banner-wrapper \">\n\t\t<div class=\"container\">\n\t\t\t<div\n\t\t\t\tclass=\"wrapper left\">\n\t\t\t\t\t\t\t\t\t<span class=\"above-title\" data-aos=\"fade-up\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\">Social Media Storytelling Seminar<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-aos=\"fade-up\" data-aos-delay=\"200\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n<section class=\"heading-section white-bg wp-block-overview\">\n\t<div class=\"container\">\n\t\t<div class=\"heading__wrapper with-slope\">\n\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">Are you ready to take your storytelling skills to the next level? <\/h2>\n\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\">Our workshop will get you ready for the world of social media! Discover how to captivate your fans and followers with creative stories that touch and inspire. Learn all about effective editorial planning, target-group-specific tonality and lively community management. Together we will develop strategies that will make your brand unique on social networks. Seize the opportunity to write the perfect story for your digital presence with us!<\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"column-and-image dark wp-block-two-columns-with-images\">\n\t<div class=\"container\">\n\t\t<div class=\"column-and-image__wrapper with-slope\">\n\t\t\t<div class=\"wrapper-list\">\n\t\t\t\t<div class=\"heading-partial \">\n\t\t\n<\/div>\n\t\t\t\t<div data-aos=\"fade-up\" data-aos-delay=\"100\" class=\"content wysiwyg\">\n\t\t\t\t\t<h4>Key topics<\/h4>\n<ul>\n<li>Storytelling basics: finding your own brand voice for social media<\/li>\n<li>Social Media Basics: Advantages and prerequisites of successful social media communication<\/li>\n<li>The right message in the right channel: Requirements for the respective channels<\/li>\n<li>Finding and preparing initial topics \/ storiesCommunity building and management<\/li>\n<\/ul>\n<h4>What we offer:<\/h4>\n<ul>\n<li>Tailor-made seminar exactly according to your needs<\/li>\n<li>Knowledge transfer in theory and practice<\/li>\n<li>Flexible choice of date and location, or as a webinar<\/li>\n<li>With catering on request<\/li>\n<li>Individually tailored training concept<\/li>\n<li>Handout for the participants<\/li>\n<li>Certificate of participation on request<\/li>\n<li>If required, we can also conduct additional individual training sessions for employees.<\/li>\n<\/ul>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-image\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\" style=\"background-color: default\" data-aos=\"fade-up\" data-aos-delay=\"100\"><\/div>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/06\/Social-Media-Storytelling-alle-scaled.jpg\" alt=\"Finger an Smartphone\" data-aos=\"fade-up\" title=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope white \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"cards-with-button-section white-bg\">\n\t<div class=\"container\">\n\t\t<div class=\"cards-with-button__wrapper\">\n\t\t\t<div class=\"cards-with-button__heading\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">Articles on the Topic<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"cards-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card\" data-aos=\"fade-up\" data-aos-delay=\"100\"  style=\"background-color: #fff;\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title-card\" >Brand Newsroom\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle-card\" >\n\t\t\t\t\t\t\t\t\tHow to Avoid Content Disasters<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn  green \" href=\"https:\/\/www.mashup-communications.de\/en\/2021\/07\/content-disasters-brand-newsroom\/\"\n\t\t\t\t\t\t>\n\t\tRead more\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card\" data-aos=\"fade-up\" data-aos-delay=\"200\"  style=\"background-color: #fff;\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title-card\" >Slow Storytelling\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle-card\" >\n\t\t\t\t\t\t\t\t\tManufactory Instead of Assembly Lines<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn  green \" href=\"https:\/\/www.mashup-communications.de\/en\/2019\/02\/slow-storytelling\/\"\n\t\t\t\t\t\t>\n\t\tRead more\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card\" data-aos=\"fade-up\" data-aos-delay=\"300\"  style=\"background-color: #fff;\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title-card\" >Social Media Style Guide\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle-card\" >\n\t\t\t\t\t\t\t\t\tFrom Content Clutter to an Unmistakable Voice<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"btn  green \" href=\"https:\/\/www.mashup-communications.de\/en\/2024\/02\/social-media-style-guide\/\"\n\t\t\t\t\t\t>\n\t\tRead more\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n<section class=\"wysiwyg-block white-bg wp-block-wysiwyg\">\n    <div class=\"container\">\n      <div class=\"wysiwyg__wrapper with-slope\">\n        <div class=\"content wysiwyg\">\n          <p>The recipe for a successful storytelling campaign in social media is: good and exciting stories that touch us, captivate us and make us laugh. Fans, followers are more likely to engage with a brand\u2019s messages and interact with the company if they can identify with the stories. In addition to daily posting, tweeting, or pinning, good editorial planning and recurring story elements, above all, are part of the craft of social media marketing. Creative ideas, expressive visuals, a tone appropriate to the target group and intensive community management are further elements that make up a good social media storytelling campaign.<\/p>\n<p>Whether it\u2019s crisp tweets on Twitter, corporate videos on YouTube or inspiring Instastories: With the help of sound theoretical principles, practical examples and hands-on exercises, our workshops will equip you with the necessary digital tools to fully exploit the potential of social networks for your online communication. You\u2019ll also learn which content works on which channel and how to find the right stories for your target group.<\/p>\n<p>The social media storytelling seminar is aimed at companies and employees from marketing, corporate communications or social media marketing who want to use social media for their communication, for example for brand building or employer branding. Participants will be provided with valuable tools and programs for this purpose. From brand story strategy to handling, participants gain an insight into storytelling and content marketing and develop initial topics and formats together.<\/p>\n\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"slope blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n  <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-55163","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/55163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/comments?post=55163"}],"version-history":[{"count":9,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/55163\/revisions"}],"predecessor-version":[{"id":63742,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/55163\/revisions\/63742"}],"wp:attachment":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/media?parent=55163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}