{"id":60217,"date":"2023-05-24T08:37:42","date_gmt":"2023-05-24T06:37:42","guid":{"rendered":"https:\/\/www.mashup-communications.de\/blog\/"},"modified":"2024-01-16T13:47:03","modified_gmt":"2024-01-16T12:47:03","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.mashup-communications.de\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"
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Blog<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t

We love telling new stories. Here we share our insights on storytelling, PR, content marketing, employer branding, and leadership.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t

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Current Highlights<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\n\t\t\tFeatured<\/span>\n\t\n\t\n\t\t\t\t\t\"How\n\t\t\t<\/a>\n\n\t
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\n\t\t\t\"Miriam\n\t\t
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Miriam Schwellnus<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t

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12 March 2026<\/p>\n\t\t\t\t\t\t\t

How LinkedIn Quietly Became a Strategic AI Driver in B2B<\/h5>\n\t\t\t\t\t\tRead More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Nora Feist<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t

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10 March 2026<\/p>\n\t\t\t\t\t\t\t

Data Storytelling 2.0: How AI Creates Perspectives \u2013 And Demands Responsibility<\/h5>\n\t\t\t\t\t\tRead More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\"Miriam\n\t\t
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Miriam Schwellnus<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t

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24 February 2026<\/p>\n\t\t\t\t\t\t\t

B2B PR Done Right: Turning Strategy into ROI<\/h5>\n\t\t\t\t\t\tRead More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\n\t\t\tFeatured<\/span>\n\t\n\t\n\t\t\t\t\t\"Confirmation\n\t\t\t<\/a>\n\n\t
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\n\t\t\t\"Redaktion\n\t\t
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Redaktion Mashup Communications<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t

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19 February 2026<\/p>\n\t\t\t\t\t\t\t

Confirmation Bias 2.0: When AI Becomes Your Echo Chamber<\/h5>\n\t\t\t\t\t\tRead More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\n\t\t\tFeatured<\/span>\n\t\n\t\n\t\t\t\t\t\"Case\n\t\t\t<\/a>\n\n\t
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\n\t\t\t\"Alexandra\n\t\t
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Alexandra Reinig<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t

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16 February 2026<\/p>\n\t\t\t\t\t\t\t

Case Study Storytelling: Using Data Stories For Long-Term Success In Media Relations<\/h5>\n\t\t\t\t\t\tRead More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\n\t\t\tFeatured<\/span>\n\t\n\t\n\t\t\t\t\t\"Beyond\n\t\t\t<\/a>\n\n\t
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\n\t\t\t\"Jennifer\n\t\t
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Jennifer N\u00fcrnberger<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t

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3 February 2026<\/p>\n\t\t\t\t\t\t\t

Beyond Expertise: The New Rules of LinkedIn Storytelling<\/h5>\n\t\t\t\t\t\tRead More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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Brand Close-ups<\/h2>\n\t\t\t\t\t\t\t\t\t\t

How do brands use the power of stories? We take the close-up!<\/p>\n\t\t\t\t\t<\/div>\n\t\t

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\n\n\t\t\t\t\t\t\t\t\tBrands<\/span>\n\t\t\t\t\t\t\t\t\n\t\n\t\t\t\t\t\"Fielmann’s\n\t\t\t<\/a>\n\n\t
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\n\t\t\t\"Redaktion\n\t\t
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Redaktion Mashup Communications<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t

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14 October 2025<\/p>\n\t\t\t\t\t\t\t

Fielmann’s Hero’s Journey: From Local Optician to European Eyewear Giant<\/h5>\n\t\t\t\t\t\tRead More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\tBrands<\/span>\n\t\t\t\t\t\t\t\t\n\t\n\t\t\t\t\t\"Storytelling\n\t\t\t<\/a>\n\n\t
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\n\t\t\t\"Redaktion\n\t\t
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Redaktion Mashup Communications<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t

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23 September 2025<\/p>\n\t\t\t\t\t\t\t

Storytelling for NGOs: Images that Move People<\/h5>\n\t\t\t\t\t\tRead More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\tAI<\/span>\n\t\t\t\t\t\t\t\t\n\t\n\t\t\t\t\t\"From\n\t\t\t<\/a>\n\n\t
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\n\t\t\t\"Nora\n\t\t
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Nora Feist<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t

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27 May 2025<\/p>\n\t\t\t\t\t\t\t

From emotionless to heartwarming \u2013 brand storytelling campaigns with AI<\/h5>\n\t\t\t\t\t\tRead More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\tmore stories\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t<\/section>\n\n\n
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Storytelling Tools<\/h2>\n\t\t\t\t\t\t\t\t\t\t

Tips and advice for you from our experts<\/p>\n\t\t\t\t\t<\/div>\n\t\t

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\n\n\t\t\t\t\t\t\t\t\tAI<\/span>\n\t\t\t\t\t\t\t\t\n\t\n\t\t\t\t\t\"Synthetic\n\t\t\t<\/a>\n\n\t
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\n\t\t\t\"Miriam\n\t\t
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Miriam Schwellnus<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t

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8 May 2026<\/p>\n\t\t\t\t\t\t\t

Synthetic Crisis Communication \u2013 When AI Distorts Brand Values<\/h5>\n\t\t\t\t\t\tRead More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\tAI<\/span>\n\t\t\t\t\t\t\t\t\n\t\n\t\t\t\t\t\"AI\n\t\t\t<\/a>\n\n\t
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\n\t\t\t\"Alexandra\n\t\t
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Alexandra Reinig<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t

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8 April 2026<\/p>\n\t\t\t\t\t\t\t

AI vs. the Human Brain: How to Succeed at Storytelling With and Without LLMs<\/h5>\n\t\t\t\t\t\tRead More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\tAI<\/span>\n\t\t\t\t\t\t\t\t\n\t\n\t\t\t\t\t\"How\n\t\t\t<\/a>\n\n\t
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\n\t\t\t\"Miriam\n\t\t
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Miriam Schwellnus<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t

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12 March 2026<\/p>\n\t\t\t\t\t\t\t

How LinkedIn Quietly Became a Strategic AI Driver in B2B<\/h5>\n\t\t\t\t\t\tRead More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\tmore stories\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-60217","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/60217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/comments?post=60217"}],"version-history":[{"count":6,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/60217\/revisions"}],"predecessor-version":[{"id":60229,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/60217\/revisions\/60229"}],"wp:attachment":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/media?parent=60217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}