{"id":65003,"date":"2024-11-28T10:20:25","date_gmt":"2024-11-28T09:20:25","guid":{"rendered":"https:\/\/www.mashup-communications.de\/hr-new-work\/"},"modified":"2025-12-11T14:37:16","modified_gmt":"2025-12-11T13:37:16","slug":"hr-new-work","status":"publish","type":"page","link":"https:\/\/www.mashup-communications.de\/en\/hr-new-work\/","title":{"rendered":"HR &amp; New Work"},"content":{"rendered":"<section class=\"banner-with-right-image wp-block-banner-with-right-image\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"banner-with-right-image__wrapper\">\n\t\t\t\t<div class=\"columns-wrapper\">\n\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column__heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"above-title\">Industries<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"title\">HR &amp; New Work<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column__image\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2024\/11\/HR-Personal-New-Work-1.png\" alt=\"Leiterin erkl\u00e4rt Neuling\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n\t<\/section>\n\n\n<section class=\"heading-section wp-block-overview\">\n\t<div class=\"container\">\n\t\t<div class=\"heading__wrapper with-slope\">\n\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">Overview<\/h2>\n\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\">Whether innovative recruiting software, flexible working time models or tools for hybrid working: Smart HR solutions enable companies to optimally support their teams and make the world of work fit for the future. We help you to make your expertise in the field of HR and new work visible &#8211; as thought leaders in specialist media, as reliable partners in the public eye and as inspiring companions on your content channels. In this way, we position you as experts who show how the modern workplace runs and creates added value for people and companies.<\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope white \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"logos-grid-section  wp-block-columns-with-images\">\n\t<div class=\"container\">\n\t\t<div class=\"logos-grid__wrapper\">\n\t\t\t\t\t\t\t<div class=\"logos-grid__heading\" data-aos=\"fade-up\">\n\t\t\t\t\t<h3 class=\"title\">Success Stories<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"logos-container no-slider\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2024\/11\/Kenjo.jpg\" alt=\"Kenjo Logo\" data-aos-delay=\"100\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Planday.webp\" alt=\"Planday Logo\" data-aos-delay=\"200\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/freelancermap.png\" alt=\"freelancermap Logo\" data-aos-delay=\"300\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/gympass.png\" alt=\"gympass\" data-aos-delay=\"400\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2025\/12\/Logo-Pauls-Job.png\" alt=\"Logo Paul&#039;s Job\" data-aos-delay=\"500\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/resmio.png\" alt=\"resmio Logo\" data-aos-delay=\"600\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2024\/01\/Expath.png\" alt=\"Expath\" data-aos-delay=\"700\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" data-aos=\"fade-up\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/AdvoService.png\" alt=\"AdvoService Logo\" data-aos-delay=\"800\" title=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"container\">\n\t\t<div class=\"logos-grid__button\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<a href=\"https:\/\/www.sortlist.com\/agency\/mashup\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" style=\"width: 512px; height: 128px;\" alt=\"Click here to view the agency&#039;s profile on Sortlist\" src=\"https:\/\/www.sortlist.com\/widget\/mashup\/review?ref=review-widget-1\" title=\"\"> <\/a>\n\n\n<section class=\"heading-section white-bg wp-block-overview\">\n\t<div class=\"container\">\n\t\t<div class=\"heading__wrapper with-slope\">\n\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\"><\/h2>\n\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\"><\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"heading-section wp-block-overview\">\n\t<div class=\"container\">\n\t\t<div class=\"heading__wrapper\">\n\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">What is the cost of a PR agency for HR service providers?<\/h2>\n\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\">Good PR doesn&#039;t have to be a secret. Instead of vague hourly rates and PDF quotes, we offer a clear fixed price. Honest communication \u2013 just like we provide for you.<\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n<section class=\"simple-columns wp-block-simple-columns\">\n\t<div class=\"container\">\n\t\t<div class=\"simple-columns__wrapper with-slope\">\n\t\t\t<div class=\"column\" data-aos=\"fade-right\">\n\t\t\t\t<div class=\"wysiwyg\">\n\t\t\t\t\t<p>Transparent, calculable, fair \u2013 our monthly retainer for effective B2B PR:<\/p>\n<h3><b>EUR 4,800<\/b><\/h3>\n<p>(plus VAT)<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"column\" data-aos=\"fade-left\">\n\t\t\t\t<div class=\"wysiwyg\">\n\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Editorial planning, press stories, pitches: We get you featured in trade and business media every month, ensuring that you are found by potential customers, search engines, and AI<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comparable price for incomparable clients: We would be happy to provide you with a customized quote<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Additional modules available on request: crisis communication, media training, personal branding, and corporate influencer programs<\/span><\/li>\n<\/ul>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope white \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"section-video white-bg wp-block-section-video\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"section-video__wrapper with-slope\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"title\" data-aos=\"fade-up\">Communications \u2013 PR &amp; Social Media for the HR transformation<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-rectangle\" data-aos=\"fade-right\"\n\t\t\t\t\t\t\t data-aos-delay=\"300\" >\n\t\t\t\t\t\t\t<svg width=\"296\" height=\"296\" viewBox=\"0 0 296 296\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<rect x=\"-16.2329\" y=\"148\" width=\"231.931\" height=\"231.931\" rx=\"40\" transform=\"rotate(-45 -16.2329 148)\" fill=\"#FC5C30\"\/>\n<\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"icon-circle\" data-aos=\"fade-left\"\n\t\t\t\t\t\t\t data-aos-delay=\"200\" >\n\t\t\t\t\t\t\t<svg width=\"271\" height=\"271\" viewBox=\"0 0 271 271\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"135.5\" cy=\"135.5\" r=\"135.5\" fill=\"#82DDED\"\/>\n<\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"video\" data-aos=\"fade-up\"  data-aos-delay=\"100\" >\n\t\t\t\t\t\t<div class=\"plyr__video-embed video-player\" data-aos=\"fade-up\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/M2hOA38njfk\" allowfullscreen allowtransparency><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n\t<\/section>\n\n\n\n<section class=\"text-and-columns-section wp-block-two-columns-image\">\n\t<div class=\"container\">\n\t\t<div class=\"text-and-columns__wrapper with-slope\">\n\t\t\t<div class=\"text-and-columns__heading\">\n\t\t\t\t\t\t\t\t\t<p class=\"heading__text\" data-aos=\"fade-up\">Our cases offer you a first insight into successful PR and social media campaigns that have helped B2B companies for HR, personnel and new work solutions to expand their reach, build trust and effectively reach their target groups.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"columns-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"content\" data-aos=\"fade-right\" data-aos-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"above-title\">Public Relations<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Gympass<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtext\">In order to establish Gympass as a corporate well-being expert and professional for the modernization and digitalization of the fitness industry, we primarily approached HR, business, lifestyle, and fitness media. We also successfully positioned Samuel Turnwald, Head of Corporate Wellbeing at Gympass Germany, through specialist articles and interviews in HR and business media as well as podcasts. The expertise was also underpinned by the publication of infographics, statistics, trends, and studies. During our collaboration from 2020 to 2022, we achieved over 180 clippings in print and online media.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/Gympass-PR-Agentur-Berlin.jpeg\" alt=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/Gympass-PR-Agentur-Berlin.jpeg\" data-aos=\"fade-left\" data-aos-delay=\"0\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"content\" data-aos=\"fade-right\" data-aos-delay=\"100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"above-title\">Public Relations &amp; LinkedIn<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Freelancermap<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtext\">Through our PR and data storytelling, we were able to significantly increase freelancermap&#039;s brand awareness. The company and its studies gained significantly in reputation and credibility. For example, dpa used the Freelancer Compass for its editorial reporting. In addition, high-reach media such as Handelsblatt, t3n, FAZ and heise regularly reported on articles and news. From 2017 to 2023, we achieved over 1,000 clippings in online and print media.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/freelancermap-PR-Agentur.png\" alt=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/freelancermap-PR-Agentur.png\" data-aos=\"fade-left\" data-aos-delay=\"100\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"content\" data-aos=\"fade-right\" data-aos-delay=\"200\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"above-title\">Public Relations<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">resmio<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"subtext\">In order to position resmio as an independent, transparent expert for digitalization in the hospitality industry, we primarily approached trade press as well as business and general interest media. During our collaboration from 2019 to 2022, we achieved over 270 clippings in print and online media. For example, articles appeared on Focus Online, Business Punk, AHGZ, Hogapage, Gastgewerbe Magazin and Getr\u00e4nke Magazin. We were also able to place resmio in numerous regional media with a wide reach, such as Frankfurter Neue Presse and M\u00fcnchner Merkur.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/resmio-PR-Agentur-Public-Relations.jpeg\" alt=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/11\/resmio-PR-Agentur-Public-Relations.jpeg\" data-aos=\"fade-left\" data-aos-delay=\"200\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope white \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"column-and-image wp-block-two-columns-with-images\">\n\t<div class=\"container\">\n\t\t<div class=\"column-and-image__wrapper with-slope\">\n\t\t\t<div class=\"wrapper-list\">\n\t\t\t\t<div class=\"heading-partial \">\n\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">Campfire \u2013 PR for\u00a0Employer Branding<\/h2>\n\t\t\n<\/div>\n\t\t\t\t<div data-aos=\"fade-up\" data-aos-delay=\"100\" class=\"content wysiwyg\">\n\t\t\t\t\t<p>For more than 25 years, ADVOSERVICE has stood for competent consulting and support of business consulting law firms. We developed an employer branding strategy for their recruiting target groups of service technicians and software developers. The stories identified were incorporated into public relations measures to achieve relevant reach among the audience.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-image\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\" style=\"background-color: default\" data-aos=\"fade-up\" data-aos-delay=\"100\"><\/div>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Advoservice-2.png\" alt=\"Case Study\" data-aos=\"fade-up\" title=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"image-and-content-section wp-block-two-columns-with-image-careers\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"image-and-content__wrapper with-slope\">\n\t\t\t\t\t\t\t\t\t<div class=\"columns-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2024\/11\/Employer-Branding-Agenturen.png\" alt=\"Meinung zu Agenturimage\" data-aos=\"fade-right\" data-aos-delay=\"0\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t<p \n\t\t\t\t\t\t\t\tclass=\"subtitle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-aos=\"fade-left\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-aos-delay=\"0\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tYou want to contribute opinions on current HR developments in specialised media.\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"columns-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2024\/11\/BGM-Angebote.png\" alt=\"BGM Angebote\" data-aos=\"fade-left\" data-aos-delay=\"100\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t<p \n\t\t\t\t\t\t\t\tclass=\"subtitle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-aos=\"fade-right\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-aos-delay=\"100\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tYou want to address the HR sector with employer branding topics.\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"columns-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2024\/11\/Vertrauensurlaub.png\" alt=\"Vertrauensurlaub\" data-aos=\"fade-right\" data-aos-delay=\"200\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t<p \n\t\t\t\t\t\t\t\tclass=\"subtitle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-aos=\"fade-left\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-aos-delay=\"200\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tYou want to contribute your own experiences and best practices as well as pleas in the working context of certain industries in specialised media.\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"columns-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2024\/11\/HR-Trends.png\" alt=\"HR Trends\" data-aos=\"fade-left\" data-aos-delay=\"300\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t<p \n\t\t\t\t\t\t\t\tclass=\"subtitle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-aos=\"fade-right\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-aos-delay=\"300\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tYou want to have a say in HR trends.\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"columns-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2024\/11\/Arbeitgeber-Pharmabranche.png\" alt=\"Arbeitgeber Pharmabranche\" data-aos=\"fade-right\" data-aos-delay=\"400\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t<p \n\t\t\t\t\t\t\t\tclass=\"subtitle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-aos=\"fade-left\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-aos-delay=\"400\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tYou want to position yourselves with studies and guest articles in vertical specialised media, e.g. in chemistry and pharmaceuticals.\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"columns-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2024\/11\/Arbeitgeber-Versicherungen.png\" alt=\"Arbeitgeber Versicherungen\" data-aos=\"fade-left\" data-aos-delay=\"500\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t<p \n\t\t\t\t\t\t\t\tclass=\"subtitle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-aos=\"fade-right\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-aos-delay=\"500\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tYou want to position yourselves with studies and guest articles in vertical specialised media, e.g. in finance and insurance.\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"columns-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2024\/11\/Pinkwashing-Employer-Branding.png\" alt=\"Pinkwashing Employer Branding\" data-aos=\"fade-right\" data-aos-delay=\"600\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t<p \n\t\t\t\t\t\t\t\tclass=\"subtitle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-aos=\"fade-left\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-aos-delay=\"600\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tYou want to enlighten people with guest contributions on HR, personnel and New Work topics.\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"columns-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2024\/11\/Inklusion-Employer-Branding.png\" alt=\"Inklusion Employer Branding\" data-aos=\"fade-left\" data-aos-delay=\"700\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t<p \n\t\t\t\t\t\t\t\tclass=\"subtitle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-aos=\"fade-right\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-aos-delay=\"700\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tYou want to enlighten people with guest contributions on HR, personnel and New Work topics.\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"slope white \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n\t<\/section>\n\n\n<section class=\"featured-posts-section white-bg\">\n\t<div class=\"container\">\n\t\t<div class=\"featured-posts__heading\">\n\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">Articles on HR, personnel, new work and employer branding topics<\/h2>\n\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\"><\/p>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cards-wrapper\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card\"\n\t data-aos=\"fade-up\" >\n\n\t\t\t\t\t\t\t\t\t<span>Campfire \u2013\u00a0Employer Branding<\/span>\n\t\t\t\t\t\t\t\t\n\t<a href=\"https:\/\/www.mashup-communications.de\/en\/2026\/02\/the-employer-branding-heros-journey\/\">\n\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2024\/05\/Employer-Branding-Heldenreise.png\" alt=\"The employer branding hero&#8217;s journey: The road to talent acquisition\" title=\"\">\n\t\t\t<\/a>\n\n\t<div class=\"card-info\">\n\t\t<div class=\"card-author\">\n\t\t\t<img decoding=\"async\" class=\"card-author-img\" src=\"https:\/\/www.mashup-communications.de\/app\/themes\/mashup\/public\/images\/default-author.3c7be0.png\" alt=\"Redaktion Mashup Communications\" title=\"\">\n\t\t<div class=\"author-info\">\n\t\t<p class=\"name\">Redaktion Mashup Communications<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t<div class=\"card-content\">\n\t\t\t<p class=\"date\">26 February 2026<\/p>\n\t\t\t\t\t\t\t<h5 class=\"card-title\">The employer branding hero&#8217;s journey: The road to talent acquisition<\/h5>\n\t\t\t\t\t\t<a class=\"card-link\" href=\"https:\/\/www.mashup-communications.de\/en\/2026\/02\/the-employer-branding-heros-journey\/\">Read More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card\"\n\t data-aos=\"fade-up\" >\n\n\t\t\t\t\t\t\t\t\t<span>Campfire \u2013\u00a0Employer Branding<\/span>\n\t\t\t\t\t\t\t\t\n\t<a href=\"https:\/\/www.mashup-communications.de\/en\/2026\/01\/employer-branding-tiktok\/\">\n\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2026\/01\/Employer-Branding-TikTok-1.png\" alt=\"Employer Branding with TikTok: Why Glossy Images are Losing Ground and Authenticity Is Gaining Traction\" title=\"\">\n\t\t\t<\/a>\n\n\t<div class=\"card-info\">\n\t\t<div class=\"card-author\">\n\t\t\t<img decoding=\"async\" class=\"card-author-img\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2025\/10\/Linus-Burkel.png\" alt=\"Linus Burkel\" title=\"\">\n\t\t<div class=\"author-info\">\n\t\t<p class=\"name\">Linus Burkel<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t<div class=\"card-content\">\n\t\t\t<p class=\"date\">20 January 2026<\/p>\n\t\t\t\t\t\t\t<h5 class=\"card-title\">Employer Branding with TikTok: Why Glossy Images are Losing Ground and Authenticity Is Gaining Traction<\/h5>\n\t\t\t\t\t\t<a class=\"card-link\" href=\"https:\/\/www.mashup-communications.de\/en\/2026\/01\/employer-branding-tiktok\/\">Read More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card\"\n\t data-aos=\"fade-up\" >\n\n\t\t\t\t\t\t\t\t\t<span>AI<\/span>\n\t\t\t\t\t\t\t\t\n\t<a href=\"https:\/\/www.mashup-communications.de\/en\/2025\/12\/communication-trends-2026\/\">\n\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2025\/12\/Kommunikation-Trends-2026-scaled.jpg\" alt=\"Trends of 2026: Why Humanity is the New Luxury Good in Communication\" title=\"\">\n\t\t\t<\/a>\n\n\t<div class=\"card-info\">\n\t\t<div class=\"card-author\">\n\t\t\t<img decoding=\"async\" class=\"card-author-img\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Miriam-Rupp.png\" alt=\"Miriam Schwellnus\" title=\"\">\n\t\t<div class=\"author-info\">\n\t\t<p class=\"name\">Miriam Schwellnus<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t<div class=\"card-content\">\n\t\t\t<p class=\"date\">22 December 2025<\/p>\n\t\t\t\t\t\t\t<h5 class=\"card-title\">Trends of 2026: Why Humanity is the New Luxury Good in Communication<\/h5>\n\t\t\t\t\t\t<a class=\"card-link\" href=\"https:\/\/www.mashup-communications.de\/en\/2025\/12\/communication-trends-2026\/\">Read More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<a class=\"btn  green \" href=\"https:\/\/www.mashup-communications.de\/en\/category\/tools-en\/employer-branding-en\/\" data-aos-delay=\"300\">\n\t\tMore Stories\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"slope blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-65003","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/65003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/comments?post=65003"}],"version-history":[{"count":11,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/65003\/revisions"}],"predecessor-version":[{"id":68748,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/65003\/revisions\/68748"}],"wp:attachment":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/media?parent=65003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}