{"id":66803,"date":"2025-05-20T14:05:43","date_gmt":"2025-05-20T12:05:43","guid":{"rendered":"https:\/\/www.mashup-communications.de\/workshop-strategic-brand-storytelling-with-ai\/"},"modified":"2025-06-25T10:25:25","modified_gmt":"2025-06-25T08:25:25","slug":"workshop-storytelling-ai","status":"publish","type":"page","link":"https:\/\/www.mashup-communications.de\/en\/workshop-storytelling-ai\/","title":{"rendered":"Workshop: Strategic Brand Storytelling with AI"},"content":{"rendered":"<section class=\"banner has-image wp-block-banner\">\n\t\t\t<img decoding=\"async\" class=\"image-desktop hidden sm:block\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2025\/05\/Workshop-Storytelling-mit-KI.png\" alt=\"Workshop Storytelling mit KI\" title=\"\">\n\t\t\t\t\t<img decoding=\"async\" class=\"image-mobile\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2025\/05\/Workshop-Storytelling-mit-Knstlicher-Intelligenzpng.png\" alt=\"Workshop Storytelling mit Knstlicher Intelligenzpng\" title=\"\">\n\t\t\t\t<div class=\"banner-wrapper \">\n\t\t<div class=\"container\">\n\t\t\t<div\n\t\t\t\tclass=\"wrapper left\">\n\t\t\t\t\t\t\t\t\t<span class=\"above-title\" data-aos=\"fade-up\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"title\" data-aos=\"fade-up\" data-aos-delay=\"100\">Workshop: Strategic Brand Storytelling with AI<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-aos=\"fade-up\" data-aos-delay=\"200\">Fancy embarking on a creative hero&#8217;s journey with your brand and AI as your mentor?<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n<section class=\"heading-section white-bg wp-block-overview\">\n\t<div class=\"container\">\n\t\t<div class=\"heading__wrapper with-slope\">\n\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\"><\/h2>\n\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\">Artificial intelligence is more than just a tool \u2013\u00a0it&#039;s a new player in the creative process. In our interactive workshop, we show you how brand storytelling and AI can become an unbeatable team. Using the classic hero&#039;s journey, brand voice, and mentor types, we&#039;ll use GPT tools to create your very own AI storyteller.<\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope dark-blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"column-and-image dark wp-block-two-columns-with-images\">\n\t<div class=\"container\">\n\t\t<div class=\"column-and-image__wrapper with-slope\">\n\t\t\t<div class=\"wrapper-list\">\n\t\t\t\t<div class=\"heading-partial \">\n\t\t\n<\/div>\n\t\t\t\t<div data-aos=\"fade-up\" data-aos-delay=\"100\" class=\"content wysiwyg\">\n\t\t\t\t\t<p><strong>Key topics<\/strong><\/p>\n<ul>\n<li>Introduction to brand storytelling: The hero&#8217;s journey as a model for success<\/li>\n<li>Short tutorial on ChatGPT<\/li>\n<li>Defining brand voice and mentor types with AI<\/li>\n<li>Prompting and AI storytelling: The hook, hold, payoff model<\/li>\n<li>Ethics in AI storytelling<\/li>\n<\/ul>\n<p><strong>What we offer<\/strong><\/p>\n<ul>\n<li>Customized seminars tailored to your needs<\/li>\n<li>Individually tailored training concept<\/li>\n<li>Individual, detailed feedback for all participants<\/li>\n<li>On request: Certificates of participation<\/li>\n<\/ul>\n<p><!-- notionvc: 514d3080-2122-4de7-97bc-de3701a7930d --><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-image\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\" style=\"background-color: default\" data-aos=\"fade-up\" data-aos-delay=\"100\"><\/div>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2025\/05\/Storytelling-mit-Kuenstlicher-Intelligenz-scaled.jpg\" alt=\"Hands,Typing,On,A,Laptop,With,Ai-generated,Image,Icons,,A, Storytelling mit KI\" data-aos=\"fade-up\" title=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"slope white \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n<\/section>\n\n\n<section class=\"featured-posts-section white-bg\">\n\t<div class=\"container\">\n\t\t<div class=\"featured-posts__heading\">\n\t\t\t\t\t\t\t<h2 class=\"title\" data-aos=\"fade-up\">Articles on this topic<\/h2>\n\t\t\t\t\t\t\t\t\t\t<p class=\"subtitle\" data-aos=\"fade-up\" data-aos-delay=\"100\"><\/p>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cards-wrapper\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card\"\n\t data-aos=\"fade-up\" >\n\n\t\t\t\t\t\t\t\t\t<span>AI<\/span>\n\t\t\t\t\t\t\t\t\n\t<a href=\"https:\/\/www.mashup-communications.de\/en\/2026\/05\/synthetic-crisis-communication\/\">\n\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2026\/04\/Synthetische-Krisenkommunikation.png\" alt=\"Synthetic Crisis Communication \u2013 When AI Distorts Brand Values\" title=\"\">\n\t\t\t<\/a>\n\n\t<div class=\"card-info\">\n\t\t<div class=\"card-author\">\n\t\t\t<img decoding=\"async\" class=\"card-author-img\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Miriam-Rupp.png\" alt=\"Miriam Schwellnus\" title=\"\">\n\t\t<div class=\"author-info\">\n\t\t<p class=\"name\">Miriam Schwellnus<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t<div class=\"card-content\">\n\t\t\t<p class=\"date\">8 May 2026<\/p>\n\t\t\t\t\t\t\t<h5 class=\"card-title\">Synthetic Crisis Communication \u2013 When AI Distorts Brand Values<\/h5>\n\t\t\t\t\t\t<a class=\"card-link\" href=\"https:\/\/www.mashup-communications.de\/en\/2026\/05\/synthetic-crisis-communication\/\">Read More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card\"\n\t data-aos=\"fade-up\" >\n\n\t\t\t\t\t\t\t\t\t<span>AI<\/span>\n\t\t\t\t\t\t\t\t\n\t<a href=\"https:\/\/www.mashup-communications.de\/en\/2026\/04\/ai-vs-human\/\">\n\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2026\/04\/Storytelling-mit-KI-png.png\" alt=\"AI vs. the Human Brain: How to Succeed at Storytelling With and Without LLMs\" title=\"\">\n\t\t\t<\/a>\n\n\t<div class=\"card-info\">\n\t\t<div class=\"card-author\">\n\t\t\t<img decoding=\"async\" class=\"card-author-img\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Alexandra-Reinig.png\" alt=\"Alexandra Reinig\" title=\"\">\n\t\t<div class=\"author-info\">\n\t\t<p class=\"name\">Alexandra Reinig<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t<div class=\"card-content\">\n\t\t\t<p class=\"date\">8 April 2026<\/p>\n\t\t\t\t\t\t\t<h5 class=\"card-title\">AI vs. the Human Brain: How to Succeed at Storytelling With and Without LLMs<\/h5>\n\t\t\t\t\t\t<a class=\"card-link\" href=\"https:\/\/www.mashup-communications.de\/en\/2026\/04\/ai-vs-human\/\">Read More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card\"\n\t data-aos=\"fade-up\" >\n\n\t\t\t\t\t\t\t\t\t<span>AI<\/span>\n\t\t\t\t\t\t\t\t\n\t<a href=\"https:\/\/www.mashup-communications.de\/en\/2026\/03\/linkedin-ai\/\">\n\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2026\/02\/LinkedIn-AI-scaled.jpg\" alt=\"How LinkedIn Quietly Became a Strategic AI Driver in B2B\" title=\"\">\n\t\t\t<\/a>\n\n\t<div class=\"card-info\">\n\t\t<div class=\"card-author\">\n\t\t\t<img decoding=\"async\" class=\"card-author-img\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/05\/Miriam-Rupp.png\" alt=\"Miriam Schwellnus\" title=\"\">\n\t\t<div class=\"author-info\">\n\t\t<p class=\"name\">Miriam Schwellnus<\/p>\n\t\t\n\t<\/div>\n<\/div>\n\t\t<div class=\"card-content\">\n\t\t\t<p class=\"date\">12 March 2026<\/p>\n\t\t\t\t\t\t\t<h5 class=\"card-title\">How LinkedIn Quietly Became a Strategic AI Driver in B2B<\/h5>\n\t\t\t\t\t\t<a class=\"card-link\" href=\"https:\/\/www.mashup-communications.de\/en\/2026\/03\/linkedin-ai\/\">Read More<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<a class=\"btn  green \" href=\"https:\/\/www.mashup-communications.de\/en\/category\/ai\/\"\n\t\t\t\t data-aos-delay=\"300\" \t\t>\n\t\tMore Stories\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t<\/section>\n\n\n<section class=\"wysiwyg-block white-bg wp-block-wysiwyg\">\n    <div class=\"container\">\n      <div class=\"wysiwyg__wrapper with-slope\">\n        <div class=\"content wysiwyg\">\n          <p>What do Frodo, Harry Potter, and strong brands have in common? They follow a structure that has been working for centuries: the hero&#8217;s journey. We show how this storytelling model can also be applied to brands \u2013 with AI as a creative co-pilot. In our workshop, we provide insights and lessons learned from practice: Learn how companies use AI to sharpen their brand messages and find a distinctive brand voice. We give you the best prompts and practice writing compelling stories with AI. We also discuss ethical questions about how we as humans can and should deal with creative AI processes.<\/p>\n<p>The workshop \u201cStrategic Brand Storytelling with AI\u201d is aimed at brands, communications managers, creative teams, and anyone curious about AI who wants to tell their story in a future-oriented and strategic way \u2013 without losing their identity. Since every company has its own exciting stories to tell, we offer customized workshops that focus specifically on concrete challenges and questions.<\/p>\n<p><!-- notionvc: 8ea4f141-1b03-4425-86a4-a0253486e8e7 --><\/p>\n\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"slope blue \">\n                  <svg viewBox=\"0 0 1490 68\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1490 68L1490 55.8136L1486.13 55.1211L1486.13 55.1208C1355.98 31.8254 1178.18 9.48101e-05 937.458 7.37656e-05C812.189 6.28141e-05 709.578 9.58334 605.083 19.3425C440.21 34.7407 270.649 50.5767 -7.90776e-05 29.8987L-7.50185e-05 68H1490Z\" fill=\"#181441\"\/>\n<\/svg>            <\/div>\n  <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":66778,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-66803","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/66803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/comments?post=66803"}],"version-history":[{"count":4,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/66803\/revisions"}],"predecessor-version":[{"id":66817,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/pages\/66803\/revisions\/66817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/media\/66778"}],"wp:attachment":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/media?parent=66803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}