Social media has created many new approaches to storytelling in images in recent years. The undisputed king of visual storytelling is, undoubtedly, Instagram. Since its launch in 2010, Instagram has offered more than 500 million active users and brands a stylish and fascinating way to capture and share unforgettable moments of their lives. With more than 20 billion shared images, the rapidly growing community inspires with innovative stories in form of images. Instagram is a powerful tool – especially for companies – that can evoke emotions and generate followers with a single image. Time and again, marketers overcome boundaries in design and bring their brand to new levels with visually designed, breathtaking stories. In this blog post, we want to show you some examples of successful brands that can inspire you to captivate your audience with visual storytelling:<\/p>\n
Number One: User-Generated Content<\/strong><\/p>\n Get your subscribers to do something for their own feed and your brand at the same time by creating their own hashtag for your brand. This allows you to re-post the content of your biggest fans directly to your company\u2019s Instagram account. A nice example of user-generated content is @herschelsupply. The most beautiful photo of the fans’ journeys is regularly published on the account – of course with the Herschel backpacks – under their #welltravelled hashtag.<\/p>\n\n