{"id":59563,"date":"2023-09-04T15:52:00","date_gmt":"2023-09-04T13:52:00","guid":{"rendered":"https:\/\/www.mashup-communications.de\/2023\/09\/new-work-washing-what-is-important-for-benefits-to-succeed-and-be-lived\/"},"modified":"2023-12-21T14:34:36","modified_gmt":"2023-12-21T13:34:36","slug":"new-work-washing","status":"publish","type":"post","link":"https:\/\/www.mashup-communications.de\/en\/2023\/09\/new-work-washing\/","title":{"rendered":"New Work Washing: What is important for Benefits to succeed and be lived"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/12\/Bildschirmfoto-2023-12-21-um-14.34.05-1024x567.png\" alt=\"-\" class=\"wp-image-59795\" title=\"\" srcset=\"https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/12\/Bildschirmfoto-2023-12-21-um-14.34.05-1024x567.png 1024w, https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/12\/Bildschirmfoto-2023-12-21-um-14.34.05-300x166.png 300w, https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/12\/Bildschirmfoto-2023-12-21-um-14.34.05-768x426.png 768w, https:\/\/www.mashup-communications.de\/app\/uploads\/2023\/12\/Bildschirmfoto-2023-12-21-um-14.34.05.png 1368w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Generation Z and Work Culture:<\/strong> A driving Force for Change<\/h2>\n\n\n\n<p>New Work is more than just empty promises, and the younger generation is demanding real change. The phenomenon of &#8220;new work washing&#8221;, which is comparable to superficial buzzwords, must be avoided. Generation Z is driving cultural change in the world of work and attaches particular importance to work-life balance and time flexibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Factors for successful Implementation<\/strong><\/h2>\n\n\n\n<p>In the PR industry, the introduction of flexible working hours brings with it specific challenges, as quick responses to crises and customer care are crucial. Transparent communication and clear agreements are crucial to ensure that someone is always available.<\/p>\n\n\n\n<p>The implementation of New Work must be authentic and actually lived. Communication, fairness and flexibility are key factors in ensuring that the measures are relevant and satisfactory for all employees.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Maintaining Credibility:<\/strong> Internal Communication as a decisive Factor<\/h2>\n\n\n\n<p>Internal communication and implementation are crucial to show that the measures are serious. If companies fail to deliver what they promise, they lose credibility and risk negative headlines. We need to go beyond &#8220;new-work-washing&#8221; and ensure that our measures bring about real change.<\/p>\n\n\n\n<p>Read the full article by Nora Feist on <a href=\"https:\/\/www.pr-journal.de\/fragen-und-meinungen\/autoren-beitraege-themen-der-zeit\/30986-autorinnenbeitrag-nach-green-und-pink-washing-droht-jetzt-new-work-washing.html\" target=\"_blank\" rel=\"noopener\">PR Journal<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More articles on this topic:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.mashup-communications.de\/2022\/01\/new-work-fazit-2021\/\" data-type=\"link\" data-id=\"https:\/\/www.mashup-communications.de\/2022\/01\/new-work-fazit-2021\/\">Fokus Gesundheit: Unser New Work Fazit 2021<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.mashup-communications.de\/2021\/10\/new-work-fuehrung-inner-work\/\" data-type=\"link\" data-id=\"https:\/\/www.mashup-communications.de\/2021\/10\/new-work-fuehrung-inner-work\/\">Beyond New Work: Warum gute F\u00fchrung von innen kommen muss<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generation Z demands real change and the overcoming of &#8220;new-work-washing&#8221;. Why authenticity is crucial in the world of work.<\/p>\n","protected":false},"author":15,"featured_media":58214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[186],"tags":[],"class_list":["post-59563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mashup-in-der-presse"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/posts\/59563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/comments?post=59563"}],"version-history":[{"count":5,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/posts\/59563\/revisions"}],"predecessor-version":[{"id":59797,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/posts\/59563\/revisions\/59797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/media\/58214"}],"wp:attachment":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/media?parent=59563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/categories?post=59563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/tags?post=59563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}