– BPI German Pharmaceutical Industry Association
– Pro Generika e.V.
– BPI German Pharmaceutical Industry Association<\/p>\n\n\n\n
![\"Storytelling](\"https:\/\/mashup-communications.de\/app\/uploads\/2021\/10\/Storytelling-der-Pharmaverba%CC%88nde-bah-bpi-progenerika-vfa-1-1500x1500.jpg\" "\\"\\"")
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Its task, in turn, is to represent the interests of its members vis-\u00e0-vis politicians, the general public, the scientific community and other sectors and countries; in other words, a fairly broad audience. The objectives here are, for example, better framework conditions in production and delivery or employer branding for an entire industry. This requires a high dose of communication, which should be contemporary, convincing and appealing. We therefore compare the websites, social media channels and media formats of these four associations in terms of their storytelling impact. To make it more exciting to see who will end up in first place, we present them in alphabetical order.<\/p>\n\n\n\n
Related article: Giving white coats a new look: Employer branding in the pharmaceutical and healthcare sectors<\/a><\/strong><\/p>\n\n\n\n “Healthy perspectives. For Germany.” – This is the claim of the association with the most members among the four. When it comes to brand storytelling and content marketing<\/a>, they have earned a healthy second place in our eyes.<\/p>\n\n\n\n The website has a modern, fresh design with a clear, dynamic structure. Different shades of blue and organic shapes bring a lot of lightness into play. This corporate design is also used on all social media images, so that there is a nice recognition value.<\/p>\n\n\n\n Many of the articles on the website are still based on a traditional medium, namely a print magazine<\/a>. This is called Arzneimittelpunkt<\/a> and provides a lot of content at regular intervals, which is recycled online. However, the overview of topics is not easy to navigate. Many articles tend to serve as background information for topic pages across the entire website, not, for example, to serve a blog or an online magazine as a contact point for readers.<\/p>\n\n\n\n In the articles, you can see that the editorial team makes an effort at journalistic storytelling<\/a>, e.g. in the form of interviews, quotes and anecdotes. Unfortunately, the layout, at least online, is very text-heavy and not structured in a very reader-friendly way. For example, you have to click on more than five pages to finish reading an article. In print, on the other hand, the presentation is much more appealing and “magazine-like”. Many stock photos are used. The interviews also show the faces and authentic photos of the actors.<\/p>\n\n\n\n On social media, BAH focuses primarily on LinkedIn<\/a> (1,500+ subscribers) and Twitter<\/a> (1,900+ subscribers), where a lot of event announcements are made, among other things. This shows that dialog and personal interaction are also an important communication tool for the association. A lot of work has also been put into posts and stories on Instagram<\/a> for over a year. Unfortunately, they haven’t yet managed to package the topic in an Instagram-ready way. A meager 205 subscribers only follow the account. In turn, all social media channels are integrated directly on the homepage as a mixed stream, which keeps the website lively and up-to-date and helps the audience to continue directly to the other channels.<\/p>\n\n\n\n “How can the transformation process be shaped for #pharmaceutical<\/a> manufacturers?” Company founder and author @fraenzi<\/a> <\/mark>explores this question at #BAHMGV<\/a>. More information on the general meeting: https:\/\/t.co\/TMmZWkZsft<\/a> pic.twitter.com\/WnnFHaKTHW<\/a><\/p>\n\n\n\n – Federal Association of Pharmaceutical Manufacturers (@BAH_digital) September 23, 2021<\/a><\/p>\n<\/blockquote>\n\n\n\nBAH Federal Association of Pharmaceutical Manufacturers<\/h2>\n\n\n\n
From Print to Online: The BAH’s Content Strategy<\/h3>\n\n\n\n
BAH on Social Media: Breakthrough on Instagram not yet Successful<\/h3>\n\n\n\n
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