{"id":59663,"date":"2022-05-22T13:51:00","date_gmt":"2022-05-22T11:51:00","guid":{"rendered":"https:\/\/www.mashup-communications.de\/2022\/05\/check-of-the-dax-40-stocks-sustainability-innovation-team-culture\/"},"modified":"2023-12-21T14:27:36","modified_gmt":"2023-12-21T13:27:36","slug":"check-of-the-dax-40","status":"publish","type":"post","link":"https:\/\/www.mashup-communications.de\/en\/2022\/05\/check-of-the-dax-40\/","title":{"rendered":"Check of the DAX 40 Stocks: Sustainability, Innovation, Team Culture"},"content":{"rendered":"\n
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In today’s working world, values such as sustainability, innovation and team culture are becoming increasingly important, especially for Generation Z and millennials. Companies need to reflect on their culture and way of working in order to attract new talent. But what about the Dax 40 companies? Do you rely on value-based employer branding?<\/p>\n\n\n\n

Focus on Sustainability<\/strong><\/h2>\n\n\n\n

The career pages of these companies show that sustainability, innovation and teamwork have moved into focus. Companies such as Adidas emphasize their sustainability efforts, while Henkel highlights innovation and the role of employees in shaping the future. Volkswagen presents teamwork and equal opportunities as key values. These companies show how values-based corporate culture can be practiced.<\/p>\n\n\n\n

Need for Action:<\/strong> More use of Visual Content<\/h2>\n\n\n\n

However, some companies, such as Fresenius Medical Care and Eon, still have some catching up to do. They could present their values and culture better, for example by using claims and employee stories. Visual content, such as images and videos, is crucial for successful storytelling on career pages.<\/p>\n\n\n\n

Conclusion: Attractiveness through Values<\/strong> – “Cultural Fit” attracts Top Talent<\/h2>\n\n\n\n

In summary, it can be said that authentic and transparent communication of values helps companies to attract the right talent. Openness and authenticity are the key to creating a “cultural fit” between employers and employees and attracting the best talent.<\/p>\n\n\n\n

Read the full article by Nora Feist on t3n<\/a><\/p>\n\n\n\n

Further articles on DAX 40 stocks:<\/h2>\n\n\n\n

The value of values: A check on the DAX 40<\/a><\/p>\n\n\n\n

Storytelling Report – Career pages of the DAX 40<\/a><\/p>\n\n\n\n

From standard to freestyle – Which formats do DAX 40 companies use to attract talent?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In today’s working world, values such as sustainability, innovation and team culture are becoming increasingly important, especially for Generation Z and millennials. Companies need to reflect on their culture and way of working in order to attract new talent. But what about the Dax 40 companies? Do you rely on value-based employer branding? Focus on … Continued<\/a><\/p>\n","protected":false},"author":15,"featured_media":58210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[186],"tags":[190,189,192,181],"class_list":["post-59663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mashup-in-der-presse","tag-content-marketing-en","tag-employer-branding-en","tag-pr-agency","tag-storytelling-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/posts\/59663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/comments?post=59663"}],"version-history":[{"count":5,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/posts\/59663\/revisions"}],"predecessor-version":[{"id":59794,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/posts\/59663\/revisions\/59794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/media\/58210"}],"wp:attachment":[{"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/media?parent=59663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/categories?post=59663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mashup-communications.de\/en\/wp-json\/wp\/v2\/tags?post=59663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}