{"id":59687,"date":"2021-06-24T09:00:00","date_gmt":"2021-06-24T07:00:00","guid":{"rendered":"https:\/\/www.mashup-communications.de\/2021\/06\/fire-before-product-therein-lies-the-new-power-in-influencer-marketing\/"},"modified":"2024-08-08T07:53:26","modified_gmt":"2024-08-08T05:53:26","slug":"the-new-power-in-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.mashup-communications.de\/en\/2021\/06\/the-new-power-in-influencer-marketing\/","title":{"rendered":"Brand before product! Therein lies the new power in influencer marketing"},"content":{"rendered":"\n

At a certain point in human history, people had to be told how to use baking soda. They didn’t know before. We can all imagine what that looked like: A too-long black-and-white film, probably from the early 1960s, a model family with an even more presentable wife, who describes in solid rhyme, but only with the help of her husband, how she survives Sunday thanks to Dr. Oetker – from today’s perspective, at best to be consumed as nostalgia. Otherwise, however, it is boring in every way, backward and certainly quite annoying overall. What can I say? The average influencer marketing from the year 2024 makes exactly the same impression on me:<\/p>\n\n\n\n

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Ein Beitrag geteilt von Tanja Makari\u0107 (@tanjamakaric_)<\/a><\/p><\/div><\/blockquote>