{"id":60409,"date":"2019-07-18T09:22:55","date_gmt":"2019-07-18T07:22:55","guid":{"rendered":"https:\/\/www.mashup-communications.de\/2019\/07\/turbines-elevators-and-robots-storytelling-in-mechanical-engineering\/"},"modified":"2024-07-18T12:12:23","modified_gmt":"2024-07-18T10:12:23","slug":"storytelling-mechanical-engineering","status":"publish","type":"post","link":"https:\/\/www.mashup-communications.de\/en\/2019\/07\/storytelling-mechanical-engineering\/","title":{"rendered":"Turbines, Elevators and Robots – Storytelling in Mechanical Engineering"},"content":{"rendered":"
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\u00a9 unsplash.com | Jacek Dylag<\/figcaption><\/figure>\n

Exciting stories can be found in every company. Even if topics in mechanical engineering seem complex and dry at first, stories with special significance can be found here. After all, the technologies and visions can have an impact on the everyday lives of entire societies. The art lies in making complicated issues understandable and breaking them down to their core. The following examples show how various mechanical engineering experts have already successfully found, told and disseminated company stories. This is how storytelling works in mechanical engineering:<\/p>\n

Technology brought to life: VDMA<\/h4>\n

[fvplayer id=”12″]\u00a9 VDMA | mensch-maschine-fortschritt.de<\/p>\n

The Verband Deutscher Maschinen- und Anlagenbau e.V. celebrated its 125th anniversary in 2016. This is why they developed the “Man – Machine – Progress” website, which contains numerous multimedia reports. On the content platform the VDMA shows the diverse areas that make up the German mechanical engineering industry. The greater significance of the work for everyone’s everyday life also quickly becomes clear when reading the individual subject areas. From urbanization, health and mobility to raw materials and drinking water, the reader scrolls through the world of mechanical engineering. Infographics, videos and images complement the stories told and make the complex technologies tangible not only for experts but also for laypeople.<\/p>\n

Visual storytelling on Instagram: Siemens<\/h4>\n

Instagram can only do fashion, food, interiors and beauty? B2B companies and less lifestylish brands can also use the platform for themselves and their stories. On the one hand, Siemens provides insights into its corporate culture on Instagram. On the other hand, they tell stories about newly developed technologies, sustainable projects or great visions for the future in posts and Insta stories:<\/p>\n

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Check out this post on Instagram<\/div>\n<\/div>\n
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The Galapagos Islands are keeping a unique wildlife which can\u2019t be found anywhere else. Our #SustainableEnergy solution helps to protect this @unesco #WorldHeritage site #EarthDay<\/a><\/p>\n

A post shared by Siemens<\/a> (@siemens) on