{"id":60451,"date":"2019-07-23T09:00:00","date_gmt":"2019-07-23T07:00:00","guid":{"rendered":"https:\/\/www.mashup-communications.de\/2019\/07\/on-the-move-online-without-a-prescription-storytelling-in-patient-communication\/"},"modified":"2024-01-23T17:24:17","modified_gmt":"2024-01-23T16:24:17","slug":"storytelling-patient-communication","status":"publish","type":"post","link":"https:\/\/www.mashup-communications.de\/en\/2019\/07\/storytelling-patient-communication\/","title":{"rendered":"On the Move Online without a Prescription: Storytelling in Patient Communication"},"content":{"rendered":"

It starts with a harmless cold. Then it becomes a dangerous strain of influenza virus from overseas. In very few cases a mutated pathogen is to blame here, but mostly Dr. Google. According to a Bertelsmann study<\/a>, every second patient researches health topics on the Internet at least once a month. 58 percent first consult the popular search engine before consulting<\/span> a doctor about complaints.<\/p>\n

Healthy storytelling instead of disease-causing fear marketing<\/h2>\n

\"StorytellingThe more or less accurate information is more unsettling for patients than informative. So-called “network doctors” create fear marketing that can have negative consequences. Here are three examples of how the healthcare industry can make storytelling work in patient communication.<\/p>\n

1. Go public and create a mouthpiece<\/h4>\n

The information content of unknown or rare diseases is of great importance to patients. However, it is comparatively difficult for many foundations and associations to draw attention to themselves. This is because they are mostly financed by donations. Celebrities are a great and emotional way to reach people. But social media can also be used to raise awareness of diseases.<\/p>\n

The “Friends for Life”<\/a> association for example, educates teenagers and young adults about suicide and mental health. On the Friends for Life YouTube channel <\/a>for example, there is the section “Thinking out loud”. Here, both celebrities and non-celebrities talk about tips and experiences in dealing with emotions and critical phases. The club has created the hashtag #alle5Minuten on Instagram. This reminds us that in Germany one person tries to take their own life every five minutes. The Facebook channel features empathetic posts about depression and mental health. This example sensitively illustrates that storytelling works in patient communication on different social channels. Famous testimonials also raise awareness of the disease and create trust among patients.<\/p>\n

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Our new website is online! The fresh and clearer design makes it easier for you to find your way around. In addition, frnd.de is now adapted to the screens of your smartphones! \u3164 On Facebook this week you will be guided through some of the new functions in detail. So feel free to drop by or click through for yourself! As always, you can find the links in the bio – have fun ? \u3164 #frnd #frndde #freundef\u00fcrsleben #website #redesign #rededar\u00fcber #aufkl\u00e4rung #depression #suizid #pr\u00e4vention #alle5minuten<\/a><\/p>\n

A post shared by Freunde f\u00fcrs Leben e.V.<\/a> (@freundefuerslebenev) on