Whether start-ups or large corporations, banks or vegan skincare: influencer marketing has become indispensable for more and more companies. However, the current influencer hype is actually nothing new. The mechanism behind this has been an important part of marketing for many decades – even centuries. However, it is no longer just world-famous stars who use their faces to advertise a brand. The marketing discipline is evolving so rapidly that yesterday’s principles are already being discarded today and new opportunities are constantly becoming relevant on the channels. The trends in influencer marketing, Part I:<\/p>\n\n\n\n
\u201eWe are in love with your style. Your style matches with our brand. Message us, we have a great offer for you\u201c<\/em> – Requests that are probably familiar to anyone who has cracked the 100 Instagram follow mark. When the next fast-fashion brand or the umpteenth detox tea comes calling, however, it’s not just the Instagrammers who get a change of heart. Subscribers are also annoyed by the never-ending flood of artificial advertising messages. A credible appearance looks different. The results of these quick affairs are rarely authentic, but usually staged and unappealing. Exactly what influencer marketing is not intended to achieve.